Startup Professionals Musings

AUGUST 17, 2022

During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. Take full advantage of every mentoring and coaching opportunity, and network with peers both inside and outside the company.

Tips 121

Tips Social Media Mentor Technical Review 121

Startup Professionals Musings

DECEMBER 3, 2022

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Launch a personal marketing plan for visibility. Don’t be too humble.

Social Media 125

Social Media Summary Startup Mentor 125

Startup Professionals Musings

JUNE 29, 2022

One of the things I’ve learned over my years as a business mentor and investor is that life isn’t fair when it comes to succeeding in business. These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Use friends and mentors with extensive experience to gauge both.

Help 130

Help Mentor Paramount Technical Review 130

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.

Marketing 71

Marketing Tips Technical Review Social Media 71

Both Sides of the Table

APRIL 27, 2013

It would be easier in terms of getting access to angels, VCs, the media, whatever. ” Most VCs view it as their responsibility to mentor, debate, cajole and generally assist with investments they make. Plus, they know the local market better and therefore don’t have the uninformed biases of those that don’t.

Venture Capital 365

Venture Capital Marketing Santa Barbara Startup 365

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157

Startup Professionals Musings

MARCH 20, 2015

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Marketing 102

Marketing Technical Review Entrepreneur Customer 102

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

FEBRUARY 11, 2023

Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Appreciate the media accolades and peer success feedback. Even with the perfect product, your customers won’t even know you exist without marketing. Enjoy watching key members of your team grow from followers to leaders.

Startup 118

Startup Satisfaction Customer Custom 118

Startup Professionals Musings

JANUARY 7, 2023

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. This fallacy, often called historical myopia, essentially involves extrapolating only from recent positive events, and ignoring the reality that markets saturate or evaporate. Failing to adapt to tectonic shifts in the market.

Entrepreneur 125

Entrepreneur Netflix Social Media Startup 125

Startup Professionals Musings

APRIL 14, 2023

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Yet if you already have some early adopters, that's a good indication that real marketing and education will likely bring your product or service mass acceptance.

Startup 135

Startup Entrepreneur Statistics Course 135

Tech.Co

JANUARY 29, 2018

This is the startup epicenter of CES 2018, where over 900 startups from around the world showcase their latest innovation to over 170,000 people including distributors, investors, leaders, analysts, media and potential partners looking for the next big thing. Add Mentors to Your Roster. I am a big proponent of the mentorship program.

Startup 87

Startup Mentor Artificial Inteligence Research 87

Startup Professionals Musings

MARCH 23, 2022

Many of you business leaders I work with, and entrepreneurs I mentor, have a great strategy and an innovative solution , but struggle with building and motivating the team necessary to run your business. Spend time coaching and mentoring team members. Help them learn more about your vision and future market goals.

Mentor 108

Mentor Social Media Coach Customer 108

Startup Professionals Musings

MAY 14, 2023

Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. As a mentor to many entrepreneurs and startups, here are my best recommendations for keeping the burn rate low, planning ahead and maintaining credibility with investors: Manage cash flow personally every day.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Tech Zulu Event

MAY 6, 2013

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. I moved in marketing for NextTag and I was part of the team that launched consumer lending products. After MySpace was acquired by Fox, I learned that there was a huge market for ad inventory. Let’s talk about marketing.

Marketing 96

Marketing Startup Incubator Advertising 96

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

Marketing 69

Marketing Startup Social Media Guide 69

socalTECH

FEBRUARY 5, 2016

The program, which is run in Burbank, includes both early and venture-backed startups in the area of media and entertainment. According to Disney, the three month mentorship and investment program will run through the summer, with a Demo Day in October. READ MORE>>.

Burbank 100

Burbank Resource Entertainment Mentor 100

InfoChachkie

JUNE 17, 2014

It should be no surprise that this social media guru has earned over 113,000 authentic Twitter followers. His bonafides are impressive: named by Forbes as a Top 50 Social Media Influencer, cited by LinkedIn as a Top 25 Social Media Market Expert and proclaimed by AdWeek to be a Top 50 Person Re-Tweeted By Marketing Leaders.

Activity 174

Activity Social Media Startup Mentor 174

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

Tech Zulu Event

NOVEMBER 5, 2012

Huddlewoo a live video platform set to launch early 2013 to give people the ability to access extraordinary people for one-on-one conversations and mentoring. A graduate of Ohio Northern University , Ferres built a digital marketing agency called BounceFire , which was acquired in May 2011 by a company in Phoenix, AZ.

Mentor 94

Mentor Platform Social Network Chief Technology Officer 94

Startup Professionals Musings

MAY 16, 2020

Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Appreciate the media accolades and peer success feedback. Even with the perfect product, your customers won’t even know you exist without marketing. Enjoy watching key members of your team grow from followers to leaders.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Startup Professionals Musings

JULY 8, 2022

I offer here their summary of purposes and inspirations that have motivated existing business leaders, with insights from my own mentoring and coaching experience. You see this today on the Internet with people who dominate social media as “influencers,” leading customers to new trends and brands.

Technical Review 143

Technical Review Coach Mentor Customer 143

Startup Professionals Musings

APRIL 16, 2022

Yet I find, as a mentor and outside consultant, that many of you focus only on working conditions and compensation as the key factors determining team engagement , health, and productivity. In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty.

Technical Review 141

Technical Review Mentor Social Media Customer 141

Startup Professionals Musings

JANUARY 18, 2023

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Even the best marketing doesn’t do it.

Competition 109

Competition Services Customer Custom 109

From the Venture Trenches

APRIL 1, 2013

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 45

Media Social Media Geni Mentor 45

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Priority is placed on employee mentoring and coaching.

Coach 128

Coach Organization Mentor Startup 128

Both Sides of the Table

NOVEMBER 13, 2014

Thus began my marketing campaign. Wonderful human being who is civically engaged, mother of 3, mentorer of younger founders, hard worker and arguer extraordinaire (so says her current Twitter bio). Her network from her educational institutions alone has friends in all of the top tech, media & banking institutions.

Venture Capital 408

Venture Capital Startup Outsource Development CitySearch 408

Startup Professionals Musings

JULY 9, 2022

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. Social Media. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. I wish it was that easy. Gamification.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

FEBRUARY 13, 2021

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Communicate and market your solution to the max.

Startup 162

Startup Metrics Ideas Entrepreneur 162

From the Venture Trenches

APRIL 1, 2013

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 40

Media Social Media Geni Mentor 40

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Online it may be time to take a formal position via blogs and interviews.

Mentor 145

Mentor IBM IBM Social Media 145

Startup Professionals Musings

OCTOBER 25, 2021

Partially due to the pandemic, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to projections , could actually dominate the labor market by 2024. 83 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

Technical Review 126

Technical Review Technical Support Entrepreneur Startup 126

Startup Professionals Musings

OCTOBER 15, 2022

As a startup mentor, I’m always amazed that some entrepreneurs seem to be an immediate hit with investors, while others struggle to get any attention at all. A strategy of learning and willingness to pivot, based on market feedback, is a great survival skill and attitude, cherished by investors. Expert in your chosen domain.

Entrepreneur 111

Entrepreneur Social Media Patents Mentor 111

Startup Professionals Musings

APRIL 12, 2020

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. This fallacy, often called historical myopia, essentially involves extrapolating only from recent positive events, and ignoring the reality that markets saturate or evaporate. Failing to adapt to tectonic shifts in the market.

Startup 124

Startup Netflix Social Media Customer 124

Startup Professionals Musings

JUNE 1, 2022

In my role as a mentor, I challenge every business leader to be more open-minded as they face the challenges of change and new competitors entering their space. It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Make your creativity worth their efforts.

Technical Review 120

Technical Review Customer Custom Social Media 120

Startup Professionals Musings

AUGUST 12, 2022

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

Startup 117

Startup Social Media Guide Content 117