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Hulu Snags New Marketing Head From Netflix

socalTECH

Los Angeles-based streaming television site Hulu has announced a new SVP and Head of Marketing at the company, the company said Tuesday, tapping Jenny Wall for the position. Wall was most recently at Netflix, as part of that company''s global creative team. hulu marketing streaming executive television netflix'

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LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch LA

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

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Report: Google, Amazon, Netflix Transforming Los Angeles Real Estate

socalTECH

The surge of activity by such technology giants as Google , Amazon , and Netflix is completely reshaping the Los Angeles real estate market , according to a report from the Los Angeles Times, as those tech giants are jostling to acquire real estate in LA.

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Netflix: We're Now More Popular Than TV

socalTECH

Netflix , which has major operations in Los Angeles, said today that a new, national survey has ranked its services more popular than even live, traditional television--at least, among those who have streamed a full length show online recently.

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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

By now you probably know that Netflix is splitting its business into two parts: its digital streaming business (retains the name Netflix) and its DVD mailing business, which was its original business (to be called Qwikster). With nearly 25 million customers using Netflix it’s clear that everyone will have an opinion on this.

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FabFitFun Names Chief Marketing Officer

socalTECH

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer.

Marketing 100
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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. Netflix needs to segment their customers and charge each what is appropriate. Perhaps they should have just created business units called: Netflix DVD & Netflix Streaming.

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