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LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch LA

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

Marketing 265
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Heartbeat Signs Up 3,000 For Influencer Marketing Platform

socalTECH

Venice-based Heartbeat , a social influencer marketing startup which rewards women for sharing information on brands on Instagram, says it has signed up over 3,000 women in Los Angeles as "Ambassadors" for it service. Heartbeat says brands using its platform include Amazon, Goop, Sony Music, Netflix, Warner Bros.,

Platform 113
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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

By now you probably know that Netflix is splitting its business into two parts: its digital streaming business (retains the name Netflix) and its DVD mailing business, which was its original business (to be called Qwikster). With nearly 25 million customers using Netflix it’s clear that everyone will have an opinion on this.

Netflix 329
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PortalOne raises $60M as it levels up to launch its hybrid, immersive gaming platform later this year

TechCrunch LA

Now, a gaming startup that’s building a new kind of platform that it thinks will be a — wait for it — game changer in the category is announcing some funding as to ride that wave of attention. Part of that is because of how PortalOne has built out its platform. “This is part of our secret sauce.”

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M-GO's Take On The Digital Entertainment Streaming Market, with John Batter

socalTECH

We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. As it turns out, as we thought about that, we started looking for partners to help us build a platform. It turns out that Technicolor had already been separately developing a platform for digital media distribution.

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Why Hollywood is Joining the Video On-Demand Market

Tech.Co

Hollywood studios are jumping on the trend of the VOD market. VOD Streaming Platforms Are Open for Independent Filmmakers. But VOD also provides Indie producers a platform forth which to display their works. Hollywood is Lacking in VOD Marketing Skills. For example, Warner Bros.

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. in Los Angeles. “That worldwide reach is very important,” Grignon said.

Hollywood 254