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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

I reached out to Michael after their surprising day at the top of Hacker News during early September. The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. According to Michael, the Hacker News exposure was completely unplanned.

News 198
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271
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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. I guess it wasn’t in their DNA.

RSS 349
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How to Start a Podcast

Tech.Co

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. You'll need to produce a functioning RSS feed, since RSS is the media pipeline that every major podcast provider uses to display each podcast.

RSS 104
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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. They just consume Twitter when they’re hungry for a conversation or some news right now. Tags: Sales & Marketing Advice Start-up Advice. So, whaddaya think?

Blogging 289
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

Customer 195
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How This Startup Kicked Oracle’s A$$

InfoChachkie

How did a small, open source software company from Finland capture billions in market share from Oracle? We went back to all the VCs and said, 'We have good news and bad news. The bad news, we've been sued in the US. It was the best marketing campaign ever. A version of this article previously appeared on Forbes.

Oracle 229