Startup Professionals Musings

AUGUST 27, 2022

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. The good news is that technicians are entrepreneurs who have previously learned a skill or job so well that they can do it without a manager.

Entrepreneur 124

Entrepreneur Marketing News Slides 124

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Media 127

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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Marketing Press Blogging Startup 389

socalTECH

OCTOBER 10, 2018

An influencer marketing firm, based in Los Angeles, has tallied up the valuation of companies in "Silicon Beach", and say they're worth $155 billion. Influencer marketing firm MediaKix said it scoured online news searches, top lists, venture capital portfolio sites, and other sources for its report.

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Marketing News Venture Capital Los Angeles 113

socalTECH

NOVEMBER 9, 2009

Westlake Village-based Zumbox , a startup developing a service to help companies sent electronic notices based on physical, postal addresses, reported today that it has signed on Mother Earth News as a customer. Tags: zumbox postal mail marketing mother earth news. Financial impact of the win was not disclosed. READ MORE>>.

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Zumbox News Westlake Village Report 150

socalTECH

DECEMBER 22, 2017

In this solo episode we meet up with Nick Co-Founder and Co-CEO and talk about Thrive Market, affordable healthy living, learning how to mange 'insane' growth, giving back, providing engineers a good reason to migrate south to Los Angeles, and as an entrepreneur solving a problem you care about. More Tech Scenes at www.leadbychange.com.

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socalTECH

FEBRUARY 4, 2013

That appears to be the story (again) today, after news that Ziff Davis , the publisher owned by Los Angeles-based J2 Global , has acquired IGN. Those numbers--and the story--seems to be almost an exact repeat of the story behind MySpace , which--also in 2005, in July--was acquired by News Corp. Does this sound familiar? Well, could be.

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News Southern California Sales Los Angeles 159

Startup San Diego

DECEMBER 6, 2023

The startup community came together for the last Startup San Diego event of the year, 1st Mondays – Holiday Party & Startup Market. Thank you […] The post 1st Mondays Holiday Party & Startup Market – Wrap-Up & Pictures appeared first on Startup San Diego.

Marketing 82

Marketing San Diego Startup News 82

Startup Professionals Musings

MARCH 5, 2021

We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Stakeholder power.

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Marketing Startup Entrepreneur Social Media 135

socalTECH

DECEMBER 17, 2012

Los Angeles-based Fandango said Monday that it has named a new Vice President of Marketing. Fandango said Adam Rockmore, who was most recently SVP of Marketing for ABC Daytime and SOAPnet, has been appointed to the position, and will lead the company's marketing group.

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Fandango Marketing News Los Angeles 168

Xconomy

AUGUST 9, 2019

But surprise news this week regarding Zolgensma, the recently approved spinal muscular atrophy treatment , cast a cloud over its progress. The FDA won’t take Zolgensma off the market—it remains convinced of its safety and effectiveness—but it could sue those involved, or alter its opinion of the data.

News 85

News Marketing San Diego Blogging 85

Startup Professionals Musings

JANUARY 31, 2022

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. Yager asserts that being able to speak in public is one of the five key business skills that can make or break your company, whether you are a new startup or an entrepreneur who's been around for many years.

Marketing 113

Marketing Entrepreneur Customer Custom 113

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

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Product Platform Advertising Acquisition 424

socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners.

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News Content Hollywood Sites 213

Both Sides of the Table

JUNE 3, 2010

Paul Graham and the folks over at YCombinator have done much to reenergize early-stage entrepreneurship and encourage the creation of many new and innovative startups including DropBox, Posterous, Loopt, Justin.TV, Scribd and many others. They also gave us Hacker News , which for me was a welcome addition for discovering tech stories.

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News Tips Blogging Writing 258

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast.

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Marketing Startup Press Technical Advisors 380

Xconomy

MAY 9, 2019

billion in new capital late Thursday as it priced an initial public offering that set its market capitalization at $82.4 billion , according to calculations by The New York Times and other news outlets. Ride-hailing giant Uber secured $8.1

Marketing 88

Marketing Pricing News Capital 88

SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit. They need to determine product/market fit. In other words, they come in asking for help with sourcing and hiring. Far from it.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. When you see a story from the LA Times, you know there is a certain level of quality, and that it's written by a news publication you know about.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released. READ MORE>>.

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Content Tool Search Engine Optimization Altadena 199

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Customer 271

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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Marketing Startup SEM SEO 379

TechCrunch LA

AUGUST 24, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Amanda Milligan. Contributor. Share on Twitter. More posts by this contributor. Choosing the right content idea.

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Content SEO Tips Ideas 218

socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. He has also served at The FeedRoom, and was also a journalist at the News & Observer of Raleigh, North Carolina. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

Tech.Co

MARCH 10, 2022

Amazon could substantially expand their dominance over the ecommerce market, as the Seattle-based tech giant has announced the acquisition of Veeqo, a UK-based ecommerce startup. What does this mean for the ecommerce market? Everyone knows that Amazon has been pretty acquisition happy over the last few years. Amazon Acquires Veeqo.

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Startup News Acquisition Platform 131

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Get the latest tech news, straight to your inbox. Please fill in your name. Please fill in your email.

Social Media 151

Social Media Startup Commerce News 151

TechCrunch LA

NOVEMBER 2, 2021

Shares of Switchback II Corporation are off more than 14% in morning trading today, appearing to sell off sharply in the wake of news that the blank-check company’s merger with scooter company Bird has been approved by shareholders. first spotted the vote news ; Bird is based in the Los Angeles metropolitan agglomeration.

News 148

News Los Angeles Examples Pricing 148

Xconomy

OCTOBER 9, 2018

Every month, there’s news of another partnership among carmakers like GM and tech companies such as Uber, as they vie for dominant roles in a transportation future where individual car ownership may largely give way to rides-on-demand from fleets of autonomous and tech-enabled vehicles. Read more » Reprints | Share:

Mobile 83

Mobile High Tech News Marketing 83

Xconomy

SEPTEMBER 27, 2019

Public health officials aren’t sure whether the injuries are from legally sold products made by companies such as Juul, or from black-market items such as those that allow users to “vape” the active ingredient in marijuana. But concerns have prompted vaping product bans in several states.

News 77

News Activity Product Help 77

Xconomy

JUNE 14, 2019

The US Federal Trade Commission wants yet more information about the buyout, and overseas, the UK Competition and Markets Authority opened a separate investigation. This past week, antitrust regulators once again delayed Roche’s planned $4.8 billion buyout of gene therapy developer Spark Therapeutics (NASDAQ: ONCE ).

News 97

News Competition Acquisition Report 97

socalTECH

JANUARY 6, 2022

A new, free-streaming service, SPORTS.TV, has been launched by Allen Media Group, which said today its new app-based consumer video streaming service is free, and aggregates sports, news, movies, documentaries, and entertainment networks, as well as local broadcast television stations.

Services 113

Services Entertainment News Media 113

socalTECH

JUNE 30, 2009

San Diego-based Mushroom Networks , a spinout of the University of California San Diego, said today that the firm is now applying its technology to the wireless market. The company is targeting mobile TV, enterprise markets, the military, news crews, and others who need high speed wireless internet connections.

Networking 140

Networking Marketing San Diego News 140

Tech.Co

JUNE 24, 2022

Tech companies like Coinbase, for instance – an exchange for blockchain -secured currencies like Bitcoin – reneged on offers due to “current market conditions and ongoing business prioritization efforts.”. Get all the latest tech news straight to your inbox. A False Start. Sign up for Tech.co's newsletter today.

Technical Review 136

Technical Review Company Companies Startup 136

Tech.Co

JUNE 3, 2022

Square is one of the biggest POS systems on the market for retailers and restaurants alike, while Apple is one of the biggest tech giants. Get the latest news delivered to your inbox — whether you're at home or in the office. Secure and Seamless Payment. Sign up to the Tech.co newsletter. Please fill in your name.

News 155

News Newsletter Sales Tips 155

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. A normal VC fund raises a new fund every three years if they are strong performers. That’s money that fuels our startup ecosystems.

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Venture Capital Capital Marketing Seed Funding 150

Xconomy

MARCH 29, 2019

A week after the failure of Biogen’s Alzheimer’s drug aducanumab , the ripple effects are still being felt—and not just by Biogen, which lost billions of dollars in market value in a flash.

News 67

News Marketing San Diego Company 67