Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast.

Marketing 380

Marketing Startup Press Technical Advisors 380

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Verifying Looking for regular tech news straight to your inbox? 2023 hasn't been an easy year to be a startup.

Startup 213

Startup Generative AI Newsletter Tool 213

Both Sides of the Table

JANUARY 26, 2013

Over the past couple of years I’ve written down some of my thoughts and it’s started to add up enough that I’ve now created a new tab on this blog with PR related articles on the topic. I will add to this as I write more in the coming weeks on the topic. Should I Bundle it With More Juicy News?

Startup 355

Startup Funding News Press 355

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. A normal VC fund raises a new fund every three years if they are strong performers. That’s money that fuels our startup ecosystems.

Venture Capital 150

Venture Capital Capital Marketing Seed Funding 150

TechCrunch LA

JULY 19, 2022

Kaden joins Rick Zullo from Equal Ventures on the board and told TechCrunch via email that excess inventory “filled the news and it definitely spikes in more volatile markets, but it is in fact part of any market.” She went on to write, “Dee and Josh are the exact right team to tackle it.

Product 191

Product Funding Technical Review Equity 191

Both Sides of the Table

OCTOBER 26, 2014

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

JANUARY 23, 2011

You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation. It’s the best marketing ROI in my opinion. I notice, for example, that some CEO’s on Twitter never do anything but parrot their companies news.

Startup 349

Startup Writing Press Blogging 349

Startup Professionals Musings

JANUARY 16, 2023

If you can’t write it down, you probably don’t understand it. Writing, audios, and videos are all great ways to do this, since these all facilitate the one-to-many multiplier. Be creative and add value to what you offer your target market. Provide a unique point of view. Forget the old “spray and pray.” Build a team.

Social Media 94

Social Media Media Ideas Writing 94

TechCrunch LA

OCTOBER 16, 2019

said Elisa Schreiber, Greylock’s vice president of marketing and a member of All Raise’s advisory committee. “We The idea is to put women with check-writing abilities, typically partners and general partners, together in groups with newer VCs, typically with an associate or principal title, paired together.

Venture Capital 184

Venture Capital Ideas Los Angeles Tool 184

TechCrunch LA

OCTOBER 26, 2021

Then fans would be tasked with writing their own stories, submitting them to the Realms of Ruin universe by minting them as NFTs on the Solana blockchain. If the authors are inviting fans to write fan fiction about a universe they created, who owns the derivative works?

Writing 196

Writing Outsource Development Technical Review Examples 196

Startup Professionals Musings

MAY 30, 2021

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” Without users, business owners aren’t going to waste time promoting and marketing their content to your users. Getting these users costs money.

Startup 144

Startup Sites Content Sales 144

socalTECH

DECEMBER 31, 2018

Amazon has razor thin profits compared to their revenue but Bezos doesn't care he just wants growth and world domination and has a market cap of $763B. What was the biggest news for your company in 2018? We do, as of the writing of this in early December, seem to be seeing a correction at this time.

Southern California 100

Southern California News Class Writing 100

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

APRIL 22, 2020

If you can’t write it down, you probably don’t understand it. Writing, audios, and videos are all great ways to do this, since these all facilitate the one-to-many multiplier. Be creative and add value to what you offer your target market. Provide a unique point of view. Forget the old “spray and pray.” Build a team.

Social Media 126

Social Media Media Ideas Writing 126

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Both Sides of the Table

SEPTEMBER 21, 2016

The news blogs will cover the what, how and how much but I want to focus on the “why” and try to be instructive of what I think makes for a great A-round startup. 70% Team, 30% Market I also talk often about how much the team plays a critical role in my decision backing an A-round company because so much changes as a company develops.

Design 150

Design Ideas Startup Writing 150

TechCrunch LA

MARCH 17, 2019

Catch up by reading the first edition here or check out last week’s edition , which offered the gamut of mobility news from Lyft and Bird to Waymo’s laser bears and cybersecurity. And here, (wait for it) there are ONMs — original news manufacturers. Never heard of TechCrunch’s Transportation Weekly? Cymbal clash!)

San Fernando 217

San Fernando Los Angeles Commerce News 217

Both Sides of the Table

AUGUST 14, 2011

Journalists write stories that have an appeal to readers whether the accusations have merit or not. Just look at the silly Obama birther debate that we wasted so many news cycles on. Is it ever appropriate to just let a news cycle pass assuming the story will move on and die down? Don’t Bury Bad News.

Startup 329

Startup Press Training Media 329

Both Sides of the Table

OCTOBER 11, 2011

Are you cynical about their chances in the market just because they seem to be hot in the press and that bugs you? Albert Wenger from Union Square Ventures wrote a great post the other day that reminded me I’ve been meaning to write about this topic. It’s just a fad propped up by the Silicon Valley elite marketing machine.”

Startup 313

Startup Press Writing News 313

socalTECH

JUNE 30, 2010

Last week, Los Angeles-based Stroome (www.stroome.com), a new startup originally spawned out of a project at the USC Annenberg School of Communications, won $200,000 in the 2010 Knight News Challenge. The idea emerged from that real life pain in the market, and as we like to say, we've grown incrementally from there.

Journal 187

Journal USC News Startup 187

InfoChachkie

JUNE 16, 2016

marketing, finance, sales, etc.). Comm 166 Marketing Communication. Contrary to conventional wisdom, success as a millennial entrepreneur does not require that you become proficient in writing commercial-quality software code. Writing / English / Public Speaking. Writ 105PS Writing for Public Speaking.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. Private markets for stocks are the opposite.

Startup 336

Startup Pricing Technical Review Marketing 336

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Pick 1, tops 2 marketing strategies that seem enjoyable for you and become a master in just those.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

JUNE 1, 2011

As a market we seem to be incapable of temperance. There is a constant thrust to create the next new, big break-through and the resultant stumbles from those who swung hard and whiffed. I started by writing 3-4 times / week. It’s marketing. If you were reading the headlines from only 2.5 So which is it? Here we go.

Startup 391

Startup Blogging Venture Capital Writing 391

Both Sides of the Table

FEBRUARY 18, 2013

For those who still don’t know the origins, the Harlem Shake started as a small skit from a YouTuber named Filthy Frank (10 million views as of this writing) on January 30, 2013. It made national news. Maker was contacted by every major news outlet. I repeat – free marketing. Harlem Shake. million views).

Startup 380

Startup Media Content Platform 380

Startup Professionals Musings

AUGUST 16, 2012

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” Give people a way to follow news around a particular block. Give people a way to post news to specific geographic areas. Geographic customization.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Tech Zulu Event

JUNE 11, 2012

Tech Reporters: These individuals will write and edit informative and practical articles on a range of topics including Startups/Entrepreneurs, Gadgets, Mobile Tech, Tech in Entertainment, Gaming, Apps & Software, productivity, and cover breaking tech news. Take a look below and give us a shout. Internships. Contributors.

Technical Review 71

Technical Review Software Review Writing News 71

Berkonomics

JUNE 11, 2015

I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era. For me I had few alternatives; working for someone else had proved to be a frustrating experience.

Customer 120

Customer Custom Writing Southern California 120

Both Sides of the Table

JANUARY 14, 2014

Tech news keeps proclaiming “phone calls are dead,” which is useful except that the data suggests the exact opposite. It’s precisely why Twitter now sends you regular emails telling you who has followed you, what your most popular Tweets are, new users suggestions, etc. Calls are changing but not dying. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

TechCrunch LA

APRIL 23, 2018

McFedries, brud ‘s founder and chief executive, confirmed that the Miquela account had been hacked in a text exchange with me, writing, “some redditor idiots hacked the page we think.” Sequoia declined to comment for this article and Box Group’s David Tisch did not respond to a request for comment.

Social Media 254

Social Media Los Angeles Media Geni 254

Startup Professionals Musings

MAY 18, 2011

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” Give people a way to follow news around a particular block. Give people a way to post news to specific geographic areas. Geographic customization.

Startup 94

Startup News Sites RSS 94

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.”

Venture Capital 332

Venture Capital Funding Startup Sales 332

InfoChachkie

AUGUST 10, 2015

To make his point that the message matters more than messenger, Professor Berger writes, “…think about a forest fire. Thus, both the message and its messengers should be considered when crafting a viral marketing campaign. Practical: “Basically, it’s the idea of news you can use. My job is to show you which half.’”.

Tips 100

Tips Ideas Class Writing 100

socalTECH

AUGUST 10, 2011

Since then, the two left to start a brand new startup, SendLove.to (www.sendlove.to), which launched Tuesday, focused on allowing users to rate public figures in news stories, blogs, and elsewhere. The owners of a news site or blog can then install our plugins on their site, via all six lines of Javacript.

Startup 174

Startup Blogging Writing Examples 174

socalTECH

APRIL 14, 2011

Howard Lindzon: StockTwits is a verticalized community for people to share stock ideas and market ideas, 24/7. Twitter is pretty unstoppable as it related to news and global reach, but StockTwits is that extra layer that deciphers the news for people who love stocks. It's fun, I guess. Only a dummy would do it again.

Ideas 248

Ideas Web Startup Content 248

Both Sides of the Table

NOVEMBER 25, 2010

Good news always comes quickly, bad news takes time to simmer. And for my own good I vowed to have relationships in China and knowledge of the local markets. This company is back on the market raising money again. Write things down. We helped the write out their requirements for a system. Be gracious.

Outsource Development 333

Outsource Development Software Review Technical Review News 333