socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Marketing , Costello and Sons Insurance , Deloitte , The City of. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released. READ MORE>>.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. When you see a story from the LA Times, you know there is a certain level of quality, and that it's written by a news publication you know about.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. He has also served at The FeedRoom, and was also a journalist at the News & Observer of Raleigh, North Carolina. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. It later expanded into customer service management, marketing, etc. Now, let’s look at Automated Advertising.

Advertising 76

Advertising Sales Organization Customer 76

socalTECH

FEBRUARY 5, 2014

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities. READ MORE>>.

Clearstone 198

Clearstone Advertising News Los Angeles 198

socalTECH

AUGUST 24, 2018

Los Angeles-based digital advertising firm H Code , which focuses on the U.S. Hispanic market, has signed a deal with media and publishing company Metro LATAM. Metro LATAM is the Latin American division of Metro International. READ MORE>>.

News 100

News Advertising Media Sites 100

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

APRIL 19, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX reported a win with personal finance news publisher Kiplinger on Tuesday, saying Kiplinger will use the company's header bidding, private marketplace and real-time guaranteed deals. Financial impact of the win was not announced. OpenX said that Kiplinger sees over 4.5

OpenX 113

OpenX News Advertising Los Angeles 113

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. Tags: advertisers sponsors. They include: Sponsors. Silicon Valley Bank (www.svb.com).

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

MARCH 20, 2014

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 The company said it has been approved to list on the New York Stock Exchange as RUBI. and $17.00 READ MORE>>.

Clearstone 164

Clearstone Southern California Advertising San Diego 164

socalTECH

APRIL 2, 2014

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project will begin trading this morning, on the New York Stock Exchange as RUBI. Rubicon Project is venture backed by Clearstone Ventures, News Corp.,

Pricing 157

Pricing Clearstone Advertising Los Angeles 157

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Verifying Looking for regular tech news straight to your inbox? 2023 hasn't been an easy year to be a startup.

Startup 213

Startup Generative AI Newsletter Tool 213

socalTECH

APRIL 13, 2011

Los Angeles-based Mogreet , the mobile video advertising firm headed by James Citron, announced today that it has launched a new, Facebook marketing service via Facebook Connect. The firm said it has added a new feature allowing consumers to share videos from Mogreet advertisers on their Facebook news feed, via a single click.

Mogreet 188

Mogreet Advertising News Los Angeles 188

socalTECH

MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!, to its board of directors.

Yahoo 124

Yahoo Hulu Media News 124

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Shorten the close cycle to grow faster.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

DECEMBER 3, 2021

Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. These are all minimal-cost survival marketing efforts.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing.

Media 101

Media Marketing Startup Framework 101

Tech.Co

MARCH 25, 2022

Instacart cites “market turbulence” and a need to attract talent as reasons why it has reassessed. Instacart's New Direction. It’s worth maybe $15B in public markets today. Instacart Explores Advertising. Grocery delivery startup Instacart used to be valued at $39 billion. Pandemic beneficiary with $1.8B

Advertising 118

Advertising Tool .Net Google 118

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

socalTECH

JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday. READ MORE>>.

Southern California 180

Southern California Chief Technology Officer Legalzoom OpenX 180

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , which develops ad optimization technology and operates a related online advertising exchange, closed up 33.60% at $20.04 in its first day on the markets, after its debut as RUBI on the New York Stock Exchange. Rubicon was venture backed by Clearstone Ventures, News Corp.,

Southern California 153

Southern California Clearstone Santa Monica Acquisition 153

socalTECH

OCTOBER 20, 2010

Irvine-based Brand Affinity Technologies , the celebrity endorsement and marketing firm founded by Ryan and Chad Steelberg, said today along with Pepsi that they have tied together in a new relationship. The firms said that PepsiCo will use BAT's platform, and that Pepsi will be the first sponsor of BAT's new netBAT content experience.

Technology 160

Technology News Content Advertising 160

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). That strikes me as an attractive market for disruption over time.

Mobile 329

Mobile Advertising Media Marketing 329

InfoChachkie

MAY 19, 2014

Attention Marketers - The Medium Has Changed, So Should The Message. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. In order for them to take full advantage of Facebook the phone company, they will have to abandon traditional online marketing conventions. But Why Now?

Company 200

Company Companies Mobile Advertising 200

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Without users, business owners aren’t going to waste time promoting and marketing their content to your users.

Startup 144

Startup Sites Content Sales 144

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. And if you’re stuck thinking these are just kids sending stupid pictures to each other then you’re stuck in the past and simply won’t understand new media and how it’s changing. Authenticity / Endemic.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

SEPTEMBER 30, 2010

Woodland Hills-based ReachLocal , which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to Executive Vice President of Global Sales Operations. Edwards, and Lockheed Martin. and also at PMP.

ReachLocal 154

ReachLocal Woodland Hills Sales Chief Technology Officer 154

socalTECH

JULY 14, 2010

In news leaked out by Affiliate New Review, apparently Google is using RingRevenue on a trial of paying commissions for phone-based traffic. Tags: ringrevenue google call phone affiliate advertising. No details on the arrangement between RingRevenue and Google have been announced by the firms. READ MORE>>.

Google 182

Google Santa Barbara Technical Review Advertising 182

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. Furthermore, when Twitter publishers make money from their work in supporting the Twitter platform this is good news for all involved. Let me explain. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

socalTECH

FEBRUARY 16, 2011

Irvine-based Specific Media , which operates an Internet advertising network, announced today that it has added three new members to its advisory board. The firm said it has added Larry Goodman, Bill Burke, and Ed McCarrick as advisors to its executive team. READ MORE>>.

Media 154

Media Advertising News Sales 154

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. I figured out that there was this massive market for comedic content, but the market was extremely scattered. They're not ill informed, they're just short on time and think the news networks are biased.

Content 230

Content News Startup Research 230

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum.

Social Media 40

Social Media Software Review Media Marketing 40

socalTECH

MARCH 31, 2014

That data--if you could just find the right piece--could be useful in a number of areas, particularly in the financial markets. Whether that''s for competitive analysis or market analysis, our product is basically able to monitor--on a very large scale--things that are important to your particular company.

Orange County 245

Orange County Startup News IBM 245