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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170
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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

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The Shed is a startup out of Virginia trying to revive the rental-for-everything business

TechCrunch LA

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

Startup 285
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. Scan for unmet needs to match new products. In addition to total sales, you need to look at categories and trends at lower levels.

Marketing 162
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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Commoditize complementary products. According to Tim Cook at Apple, there are over 34 million registered developers in 2022.

Develop 138
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5 “What-Ifs” To Include In A Startup Financial Model

Startup Professionals Musings

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. In my experience, the top candidates will include the following: What if you have to cut your targeted price? Pricing is always a tricky issue.

Startup 147
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Investors cozy up to LA-based ettitude’s bamboo bedding and sleep wear with $1.6 million

TechCrunch LA

Co-founded by the Melbourne, Australia native Phoebe Yu and serial entrepreneur Kat Dey, ettitude sells high-end bamboo bedding made using a process she first heard about in her old job working as an exporter helping chain stores source textiles in China. she relocated and took her company with her. ” The $1.6 ”

Sample 184