Remove Marketing Remove Product Remove Satisfaction Remove Social Media
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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Everybody wins, and it spread quickly on social media.

Customer 168
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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119
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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.

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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Marketing is everything these days.

Customer 109
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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

This is the confirmation that your product or service fills a real need in the marketplace. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Even with the perfect product, your customers won’t even know you exist without marketing. Marty Zwilling

Startup 118
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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Pick a name, location, and marketing strategy early. Use social media or reward target customers to volunteer for a feedback session.