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7 Ways To Get Satisfaction From Your Next New Venture

Startup Professionals Musings

The best new idea for any entrepreneur should first be based on their own personal interests, skills, and lifestyle, rather than the characteristics of a given market or technology. The next step is to do homework on the business issues that are common to all ideas, such as market size, business models, and marketing.

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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. The result significantly lightens the workload for healthcare professionals, allowing them to focus on decision making and patient care.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Market solutions as an experience or an event.

Customer 168
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119
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8 Keys To Innovation And Responding To Market Change

Startup Professionals Musings

Later, in my second career as an entrepreneur with startups, I realized that limited resources and fresh insights actually created the mindset that relied on market change and innovation to survive. We didn’t notice as technology advances had opened a whole new market. Balance the focus on productivity versus creativity.

Marketing 117
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4 Entrepreneur Categories Hunt For Market Innovations

Startup Professionals Musings

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets. Only a few of these slide into farming, as the company grows in employees and products.

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7 Forgotten Keys To Productive Customer Relationships

Startup Professionals Musings

Questions that start with “why” invite a defensive response, and usually don’t lead to a productive dialog. More effective questions usually start with “what,” and focus on that person as a customer, rather than you, your product, or your service. Push” marketing messages are perceived as clutter, and are often simply ignored.

Customer 104