TechCrunch LA

JULY 19, 2022

It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. Today, when you start a brand, your first hire is probably someone to build out your Shopify site. Ghost is not alone in developing technology focused on inventory.

Product 191

Product Funding Technical Review Equity 191

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. Most ecommerce sites highlight this feature.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Best Communication Tools for Startups Communication tools refer to any type of technology that helps businesses stay connected. Here are a couple of our favorites. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. million new users and 22 million unique page views to its clients’ sites as a result of its effective campaign execution.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 94

Marketing Social Media Technical Review Customer 94

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. positions on its site, ranging from software, sales, marketing, to finance. Demand Media. The now-public.

Technical Review 279

Technical Review Company Companies Southern California 279

Startup Professionals Musings

MARCH 14, 2022

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Market your solution and user benefits, not the mysterious technology behind it. Don’t take shortcuts on these.

Customer 137

Customer Custom Technical Review Symantec 137

Berkonomics

DECEMBER 17, 2020

In most cases, these applicants for equity funding must be rooted in technology to apply to this limited discussion. The European Business Angel Network (EBAN), and similar organizations in other countries including Canada, all have web sites with directories of angel groups that are local to you. Friends and family investors.

Equity 156

Equity Technical Review Class Organization 156

Startup Professionals Musings

SEPTEMBER 13, 2022

My first advice for new entrepreneurs is to pick a domain, such as online web sites and smart phone apps, that doesn’t have the sky-high up-front development costs. The hottest new way of funding startups is to use online sites, like Kickstarter , to request donations, pre-order, get a reward, or even give equity.

Startup 136

Startup Technical Review Equity Incubator 136

InfoChachkie

OCTOBER 13, 2009

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

socalTECH

APRIL 22, 2009

Thousand Oaks-based Teledyne Technologies , an aerospace and electronics firm, announced Wednesday that the firm has cut six percent of its North American workforce, eliminated salary increases, cut employee stock option awards, and will also close or relocate five of its operating sites, as it looks to cut expenses.

Technical Review 100

Technical Review Thousand Oaks Technology Layoffs 100

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. com), which offers up local, peer-to-peer sales. We have about sixteen sites around the world that operate under different brand names and with different goals.

San Diego 100

San Diego Mobile Marketing Sites 100

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

AUGUST 29, 2015

That means your marketing must now include shopping apps, location-based services and mobile wallets. Today’s customers ignore these sites in favor of ones with dynamic daily specials, promotions and positive reviews easily accessible on their mobile devices. The best sites engage customers more deeply and add more value.

Customer 103

Customer Custom Marketing Social Media 103

socalTECH

SEPTEMBER 1, 2020

We're here to help them solve the problem of compliance and retail policy enforcement, and to understand what people are saying about their products next to their buy buttons, what kind of reviews they are getting, and to understand other things that influence sales. We provide analytics on the velocity of sales across their channels.

Artificial Inteligence 140

Artificial Inteligence Startup Commerce Sales 140

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Marketing 56

Marketing Startup Technical Review Innocal 56

Startup Professionals Musings

APRIL 4, 2022

My first advice for new entrepreneurs is to pick a domain that doesn’t have the sky-high up-front development costs, like online web sites and smart phone apps. The most effective new way of funding startups is to use online sites, like Kickstarter , to request donations, pre-order, get a reward, or even give equity.

Tips 104

Tips Startup Technical Review Equity 104

Startup Professionals Musings

MAY 27, 2016

As an angel investor, I’ve learned to believe in this approach, since I have seen great ideas go astray, due to poor execution and I have seen apparently marginal ideas make millions, managed by a savvy entrepreneur. Similarly, mentioning viral marketing without specifics won’t assure fundability.

Ideas 53

Ideas Technical Review Entrepreneur Advertising 53

Startup Professionals Musings

DECEMBER 2, 2017

get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. billion dollar sale to Oracle from Bozeman, Montana. When it comes to the technology ecosystem, clusters are vital. It’s very important.

Sites 59

Sites Startup Technical Review Oracle 59

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. Top 3 Important Facebook Marketing Trends to Watch and Emulate. According to emarketer.com , Facebook earns 65.5 That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

Tech Zulu Event

FEBRUARY 18, 2016

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. Sites like ww1.novarad.net This is a great way to engage customers on a first visit and start working towards a sales follow-up. . Site Speed . Authoritative Testimonials . Value Proposition.

Sites 40

Sites Search Engine Optimization Technical Review Web Development 40

Startup Professionals Musings

DECEMBER 6, 2019

My first advice for new entrepreneurs is to pick a domain, such as online web sites and smart phone apps, that doesn’t have the sky-high up-front development costs. The hottest new way of funding startups is to use online sites, like Kickstarter , to request donations, pre-order, get a reward, or even give equity.

Startup 128

Startup Technical Review Equity Incubator 128

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

socalTECH

MARCH 24, 2016

How do you apply technology to help improve that industry? Los Angeles-based Crexi (www.crexi.com) has taken two, very experienced teams�one from Auction.com, the other from Burstly (acquired by Apple)�and created a �dream team� completely focused on enabling the transaction side of the commercial real estate market online.

Technical Review 100

Technical Review Startup Mobile Marketing 100

Startup Professionals Musings

JUNE 3, 2019

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Market your solution and user benefits, not the mysterious technology behind it. Don’t take shortcuts on these.

Technical Review 78

Technical Review Symantec Social Network News 78

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Unit costs are important, but don’t forget about the cash flow hit, extra storage costs, and the probability of obsolete inventory due to necessary updates or pivots. Ineffective and expensive marketing campaigns.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. What sized team can I afford in order to sell, market & provide service to these customers? How profitable is my product or service?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Technical Review 106

Technical Review Startup Innocal Mobile 106

Startup Professionals Musings

JANUARY 27, 2017

Think “pull” marketing rather than “push” for all services. Pushing customers with special sales, repeated marketing jargon, and promotions will quickly weaken brand loyalty and increase churn. Use technology to personalize and expedite requests. Lost growth can quickly exceed current savings.

Customer 95

Customer Custom Services Technical Review 95

Jason Nazar

MAY 1, 2016

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics.

Marketing 40

Marketing CPC Metrics .Net 40

Tech Zulu Event

FEBRUARY 8, 2012

Building a strong tech industry to rival that of Silicon Valley is definitely no easy feat, but the overall feeling within Cal Tech’s Baxter Hall at last week’s event certainly bodes well for the year. They also gave a quick tour of the dashboard that clients would be using to customize their now mobile ready sites.

Technical Review 94

Technical Review Idealab Startup Mobile 94

Tech Zulu Event

JULY 8, 2011

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. It’s a gathering of friends and tech enthusiasts of all stripes. This Spotlight takes place Thursday, July 14, at The California Institute of Technology (CalTech).

CalTech 100

CalTech Technical Review Company Companies 100

socalTECH

FEBRUARY 27, 2013

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. What's the idea behind the rollout of all these new products, and the expansion beyond the search marketing area?

ReachLocal 217

ReachLocal Technical Review Woodland Hills Services 217

Jason Nazar

NOVEMBER 1, 2015

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics.

Marketing 40

Marketing CPC Metrics .Net 40

Tech Zulu Event

NOVEMBER 6, 2013

TechZulu caught up with co-founder Calvin Schemanski chat about their upcoming launch, their product and why Long reviews suck. myfab5 is a platform that reinvents the restaurant review. Unlike typical review sites, our platform does not use star ratings or long reviews. What is myfab5?

Software Review 79

Software Review Technical Review Writing Startup 79

TechCrunch LA

OCTOBER 26, 2021

The project ultimately imploded due to a combination of factors. An emerging tech dystopia. I think NFTs are just a very new misunderstood market, and I feel that it’s really hard to step back and explain it,” said Megan Manzano, a literary agent working with young adult authors who voiced concerns about Realms of Ruin on Twitter.

Writing 196

Writing Outsource Development Technical Review Examples 196

InfoChachkie

JANUARY 20, 2015

If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales.

Customer 100

Customer Custom Technical Review Software Review 100