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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released. READ MORE>>.

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ReachLocal Launches New SEO Offering

socalTECH

Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites.

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Here are tricks to find yourself on social media.

Berkonomics

Start with a simple tool. There are tools to inform you when your company name or personal name is mentioned. And it’s all newer than classic marketing texts. None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago.

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Perfect Market Names Bizdev VP

socalTECH

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. READ MORE>>.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

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Perfect Market Names Advisors

socalTECH

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm is hoping its automated tools can help large, branded content publishers a way to drive traffic to their sites. READ MORE>>.

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Have you set your social media listening posts?

Berkonomics

There are tools to inform you when your company name or personal name is mentioned. None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago. You and your staff need to learn about these tools and engage aggressively with your fans in as many ways as possible.