socalTECH

JULY 13, 2021

Carlsbad-based Smart Earth Technologies (SET), a developer of LTE and 5G products for the water utility market, has been acquired by San Francisco-based CrescoNet. Financial terms of the acquisition were not announced.

Technology 113

Technology Acquisition Tool Networking 113

socalTECH

NOVEMBER 25, 2020

Santa Monica-based private equity investor Clearlake Capital Group said this morning that one of its portfolio firms, Zywave , has acquired Insurance Technologies Corporation (ITC). Insurance Technologies Corporation is a provider of marketing, rating, and agency management software for the insurance industry.

Technology 113

Technology Santa Monica Equity Acquisition 113

socalTECH

JULY 22, 2019

Aliso Viejo-based Corent Technology , which develops cloud migration technology, is expanding its efforts in Europe, saying this morning that it has partnered with UniSystems , a provider of services in the European market. Corent's software helps companies move traditional software applications into the cloud.

Technology 124

Technology Software Help Services 124

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

DECEMBER 2, 2014

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Reid previously served at Impact Radius, and also served at Citrix Onlne, Gehry Technologies, Eucalyptus Systems, and Shunra Software. READ MORE>>.

Marketing 171

Marketing SaaS Software Technology 171

socalTECH

MARCH 5, 2019

Santa Barbara-based Reactful , a developer of artificial intelligence and machine learning software for website personalization, and 6sense , a devleoper of "account based orchestration" software for marketers, said they are in a new technology partnership. Financial terms of the deal were not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Technology Santa Barbara Web 113

socalTECH

JUNE 10, 2013

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. However, the whole business of those companies working with medical offices is one sorely in need of technology. Dan Gilman: I think part of it, was delivering efficiency into pharmaceuticals, given the size of the market.

Marketing 231

Marketing Software Education Startup 231

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

JULY 9, 2022

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with some of the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Are you driving the technology, or is it driving you? Gamification.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

NOVEMBER 9, 2018

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets. Make that a way to bridge a big technology change to customers and employees.

Marketing 89

Marketing Technology Custom Customer 89

socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

socalTECH

MAY 31, 2019

Redlands-based geographical information systems (GIS) provider Esri said on Thursday that it has partnered with a provider of software consulting and technology provider AgIntegrated , which develops a data hub for the agriculture and forestry market.

Software Development 133

Software Development Develop Development Software 133

socalTECH

MAY 25, 2021

Monrovia, California-based SiLC Technologies, a developer of machine vision tools, says it has raised $17M in a Series A funding round. The funding was led by Alter Venture Partners and Dell Technologies Capital and also included Fluxunit -- OSRAM Ventures, Sony Innovation Fund by IGV, Epson, UMC Capital, Yamato Holdings and Global Brain.

Technology 113

Technology Monrovia Seed Funding Tool 113

socalTECH

JULY 16, 2018

Carlsbad-based TC Technology , an IT services provider which develops mobile software for the utility market, has been acquired by SSP Innovation , a provider of IT services and software to the electric, gas, and water utilities, the two said on Friday. Financial details of the acquisition were not announced.

Technology 113

Technology Equity Mobile Acquisition 113

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Design the full stack, not just a new software element. Even here, Elon Musk faced this issue with Tesla, needing a support ecosystem as well as new technology.

Capital 138

Capital Marketing Ideas Venture Capital 138

socalTECH

DECEMBER 16, 2020

Los Angeles-based DASH Systems , a developer of technology that allows for precision airdrop of deliveries from cargo aircraft, has raised $8M in a seed funding round, the company said this morning. The funding was led by 8VC, and also included Tusk Venture Partners, Loup Ventures, Trust Ventures, Perot Jain, and MiLA Capital.

Technology 113

Technology Seed Funding Los Angeles Software 113

socalTECH

JULY 13, 2018

Irvine-based cybersecurity software developer Cylance has launched a new product, aimed at the consumer market. Cylance said it has launched Cylance Smart Antivirus, which takes the company's enterprise, artificial intelligence-driven antivirus technology and applies it to home users.

Artificial Inteligence 113

Artificial Inteligence Marketing Startup Software Development 113

socalTECH

JANUARY 14, 2019

Los Angeles-based human resources (HR) technology developer CareerArc --part of an ever growing number of Los Angeles area enterprise software companies--said this morning that it has raised $30M in a growth equity funding. CareerArc, led by longtime technology veteran Robin D.

Technology 133

Technology Resource Los Angeles Equity 133

socalTECH

JUNE 4, 2015

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

Sales 100

Sales Marketing Technology Help 100

socalTECH

JANUARY 4, 2017

Redlands-based GIS and mapping software developer Esri is dipping its toes into the connected car market, saying that it is showing off use in the connected car market at CES. READ MORE>>.

Marketing 167

Marketing Software Development Platform Software 167

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

FEBRUARY 20, 2019

Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. Sinai previously had been at Salesforce, where he had been for eight years. READ MORE>>.

Marketing 113

Marketing Southern California Software Development Software 113

TechEmpower

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Custom 146

Custom Customer Marketing Startup 146

socalTECH

MAY 2, 2019

Aliso Viejo-based PhoenixET , a developer of Internet-of-Things (IoT) products for the smart building market, has raised a round of funding in what it says is a growth capital funding. According to PhoenixET, it is using the new funding to accelerate product development and for entry into additional markets.

Software 133

Software Funding Equity Capital 133

socalTECH

JANUARY 5, 2017

San Diego-based Lynx technology , a developer of software for managing media libraries and smart home devices, said today that it has launched its first product, called SmartLynx 1.0. Lynx said it is backed by San Diego-based J.M. Driver, LLC.

Product 124

Product Technology San Diego Networking 124

socalTECH

FEBRUARY 4, 2019

Los Angeles-based commercial real estate services giant CBRE Group announced this morning that it has acquired UK-based Romonet Limited , a provider of software, technology, and consulting services for the large global data center market. Financial details of the acquisition were not announced.

Technology 133

Technology Acquisition Los Angeles Services 133

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Here are some recognizable entrepreneurial examples I like, just from the technology space: Driven by an epic ambition.

Examples 131

Examples Entrepreneur Technology Resource 131

InfoChachkie

JANUARY 23, 2019

However, the adjective “electric” was eventually dropped when all the devices in a product category utilized the technology. Software terminology is stubbornly not following a similar evolution. It’s high time we kill the term Software As A Service (SaaS) and call it what it is – software. ASP To SaaS To Software.

SaaS 113

SaaS Software Artificial Inteligence ASP 113

socalTECH

NOVEMBER 5, 2019

Los Angeles-based Geenee , a company developing mobile software that allows physical objects to trigger mobile, augmented reality (AR) experiences, has raised $7M in a seed funding round, the company said on Tuesday morning. The funding will go towards the company's go-to-market strategy and for additional products, according to the company.

Seed Funding 113

Seed Funding Software Funding Commerce 113

Startup Professionals Musings

JANUARY 13, 2021

As a business adviser, I often see entrepreneurs practicing what Tom Peters calls the “ ready-fire-aim ” go-to-market strategy to their detriment. Yet even I have been known to recommend that approach, in cases where you have a highly innovative product, speed is of the essence, and no clear existing market is available.

Marketing 138

Marketing Demand IBM IBM 138

socalTECH

MAY 15, 2013

In the second piece of aerial drone news to come out of Southern California today, Santa Monica-based software developer DreamHammer said it has launched a beta of its drone control software, aimed at controlling unmanned drones and robotics from multiple, different manufacturers in a single system. READ MORE>>.

Software 187

Software Southern California Santa Monica News 187

socalTECH

SEPTEMBER 15, 2016

Last week, job search service Indeed launched a new service in Los Angeles, called Indeed Prime , hoping to jump into the market for finding talent here to address that issue. because it's been such a hot job market. In fact, it's one of the top five tech hubs, according to technology workers looking for job opportunities.

Los Angeles 100

Los Angeles Marketing Angel Technology 100

TechCrunch LA

NOVEMBER 1, 2019

Software development companies tackling services for niche industries, like commercial real estate subcontracting, continue to find Los Angeles to be fertile ground for development. Software for the service industry is nothing new for Los Angeles entrepreneurs. Co-founded by former ServiceTitan devel.

Los Angeles 129

Los Angeles Software Angel Outsource Development 129

Startup Professionals Musings

OCTOBER 21, 2013

Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate. Let me be clear – technology and market-driven need not be mutually exclusive!

Marketing 101

Marketing Technology Startup Custom 101

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was advised by Headwaters MB in the deal. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147