10 Tips for Crafting Your Executive Summary

Tech Zulu Event

Your executive summary is essentially the cover letter to your business plan: its goal is to get the reader to check out your business plan and, hopefully, to set up a meeting. Here’s how to write an executive summary with impact: 1. Include a financial summary.

5 Mistakes to Avoid Making With Your Executive Summary

Tech Zulu Event

I get questions from startup founders about executive summaries all the time. I answered some of those questions in a previous post, Crafting Your Executive Summary , so I won’t rehash them here. Here’s what not to do when crafting your executive summary.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. The market had tanked. It was many events that led to the crash but perhaps this was the pin that pricked the market.

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. 68% of LPs surveyed expressed caution that the late-stage part of the market is over-valued.

What I learned from losing a million…Market knowledge comes FIRST.

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. I have stated previously that I love absolutes – statements with no wiggle room for gray-area responses.

Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Market.

Oh, go ahead and ask for a five-million-dollar investment in your startup.

Berkonomics

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business.

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

If they’re not buying you need to be marketing to them not selling to them. Not to mention it would be nice to have the CEO on your marketing reference list! Summary. Sales & Marketing Advice Startup Advice

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Update: Bird buys more scooters

TechCrunch LA

Ninebot and Xiaomi are the current champions in the scooter manufacturing market, and locking in their supply may cut off a big source of hardware for competitors Spin and LimeBike , both of which used Ninebot and Xiaomi for scooters. Meanwhile, other companies in the market believe that this agreement is much less than it seems. In summary, it seems like Xiaomi and Ninebot are screwing someone over.

Once again: Is it the jockey or the horse?

Berkonomics

My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. Early stage investors have been arguing over this for years.

Once again: Is it the jockey or the horse?

Berkonomics

My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. Early stage investors have been arguing over this for years.

When Should You Allow Exclusivity in Deals?

Both Sides of the Table

As the desk-based Internet emerged it was initially sold through telecom carriers (after players like AOL and EarthLink innovated the market). A large, wireless carrier (AT&T) was willing to break it’s traditional rules in order to get access to innovation that it believed (correctly) would help it to sell more contracts and win more market share against its primary competitor (Verizon). Summary. Sales Tech Market Analysis

Why Has Seed Investing Declined? And What Does this Mean for the Future?

Both Sides of the Table

As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. In this post I set out to explain why the seed market emerged as its own category in the first place and why it’s declined as of late. (

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A Deep Dive into What Has Really Changed in Venture Capital

Both Sides of the Table

If you want the whole deck you can find it on SlideShare but I’ve written up a short summary with commentary below. In fact, the “traditional VC” market has only grown 14% per year and mega-rounds now account for nearly half of the dollars in the industry.

Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment.

In Defense of Uber: An Unbiased Opinion

Both Sides of the Table

Summary: Has Uber been a bit aggressive in business practices? Tech Market Analysis The story on Uber has been written about ad nauseam, which is why I’ve been reluctant to weigh in. But enough people have asked my perspective so I decided to weigh in with my non-conformist view. I love Uber and I don’t believe there has yet been a real scandal. Grievances – yes. But scandal? I’m not so sure. For starters – I’m not an investor in Uber.

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The Amazing Power of Deflationary Economics for Startups

Both Sides of the Table

It’s true that I have a functional focus on three areas: Performance-based marketing, digital television and mobile computing. If you’re a startup and you haven’t read my summary of Clay Christensen’s seminal work please do. Startup Advice Tech Market Analysis

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Some Thoughts about Selling at Startups

Both Sides of the Table

” People who have “done it all before” often need bag carriers to assist them, are often accustomed to earning to high of commissions relative to what you can afford and are more equipped to sell once you’re gotten product/market fit. In Summary.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3 This is classic “Innovator’s Dilemma” market conditions. Los Angeles Tech Market Analysis

It’s mostly in the execution.

Berkonomics

My experience personally reviewing over three hundred executive summaries each year, all sent to me unsolicited, seems to bear out the truth in Tyson’s statement. The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market.

The Most Interesting Online Video Trend

Both Sides of the Table

Summary Version. And the fan producers all help market your show because they too want the attention. I repeat – free marketing. He’s one step ahead of the rest of the market. And he’s spot on with this analysis about how Apple will enter the TV market.

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If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

Both Sides of the Table

Summary Lessons? Tech Market AnalysisI wrote this post a long time ago. When I did it was a little too close to home for a company to have me publish it. Much time has passed. And I felt it was instructive still so I thought I would publish.

Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

He defines this as new products that are dramatically cheaper, lower quality, lower margin but larger markets. But for now feel free to read my short summary of the key principles. Tech Market Analysis

Should Startups Focus on Profitability or Not?

Both Sides of the Table

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

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High Functioning vs. Low Functioning Startup Boards

Both Sides of the Table

this requires a strong knowledge of market data, employee performance, company performance relative to market and available resources?—?cash Summary: Making Your Board More Effective Chose the right members.

Angel Investing (1): Dealflow – Are You Sitting at The Right Poker Table?

Both Sides of the Table

Executive Summary. But with its growth and success it will encourage many people to enter the market who will lack 5 critical success criteria for earning positive returns. Angel and super-seed investing are currently the “hot” area of the market right now and for good reasons.

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The Future of Advertising will be Integrated

Both Sides of the Table

The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. Startup Advice Tech Market AnalysisThis article originally appeared on TechCrunch. Banner Ads.

What to do When a Tech Giant Decides to Eat Your Lunch

Both Sides of the Table

We’re in a market where 800-pound gorillas throw their weight around and the rest of the market races to react and survive. Be willing to shift positioning based on new market information but not lose your inner core. Expect big competition in the group messaging market.

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Changes in Software & Venture Capital – Part 2 of 3

Both Sides of the Table

If you don’t want to read that post, the summary is: Open source computing drove computing costs down 90%, which spurred innovation in technology. This will continue while we’re in a tech bull market and I predict will wane when we’re not. Tech Market Analysis

Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Go-to-Market 5. of the product, file patents, hire a small sales team and launch a marketing program to take StrongMail to market.

Angel Investing 4 – Why You Need Deep Pockets to Win Big

Both Sides of the Table

Markets like these are very kind to angel investors because you get taken out early and see a nice pop on your investment. I know some people think the whole market has been disrupted and startups and funding work differently these days. Total disruption on the funding market?

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The 1/9/90 Rule of UGC & Why It’s OK to Have Lurkers

Both Sides of the Table

If they did then they would run marketing campaigns to let users know that “it’s OK to turn up and just consume content. So in summary, if you’re going to do a UGC site: Know that there will be three buckets of users. Two days ago I wrote about Quora.

Here Are the Details About Upfront Ventures’ Newest EIR – @Chamillionaire

Both Sides of the Table

And after one meeting they started asking for his advice about marketing, customer engagement, product design, monetization – whatever. Five-and-a-half years ago I first met Chamillionaire at a tech conference in LA.

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We’re All Frogs Boiling in Water

Both Sides of the Table

The summary version is that there is data asserting that there is a correlation with children with access to broadband-connected computers in the home and lower test scores in math and reading. Tags: Tech Market Analysis

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