7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. Show you have a large and growing market opportunity.

10 Tips for Crafting Your Executive Summary

Tech Zulu Event

Your executive summary is essentially the cover letter to your business plan: its goal is to get the reader to check out your business plan and, hopefully, to set up a meeting. Here’s how to write an executive summary with impact: 1. Include a financial summary.

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5 Mistakes to Avoid Making With Your Executive Summary

Tech Zulu Event

I get questions from startup founders about executive summaries all the time. I answered some of those questions in a previous post, Crafting Your Executive Summary , so I won’t rehash them here. Here’s what not to do when crafting your executive summary.

Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity.

Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity.

Investors Love a Concise Executive Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity.

6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

5 Ways To Make Everyone On Your Team A Marketer

Startup Professionals Musings

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. business Keith Granet startup team marketing

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing.

Investors Love A Credible Entrepreneur Market Sizing

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research.

6 Ways To Find A Fundable Startup Market Opportunity

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research.

How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Determine the best digital channels and marketing objectives. Simplify marketing over time and measure what matters.

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. 68% of LPs surveyed expressed caution that the late-stage part of the market is over-valued.

5 Ways Today’s Market Allows Startups To Scale Faster

Startup Professionals Musings

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer.

Many Startup Cultures Cannot Match The Market Pace

Startup Professionals Musings

That’s a tall order, especially when your business culture has to fit into the myriad of international and local cultures that are part of every market these days. This is where the culture of the startup has to adapt to the cultures of the markets served.

5 Strategies For Leading Breakthrough Market Changes

Startup Professionals Musings

Here is a summary of his five basic strategies: Always on the alert, sensing for signals and meaning of change. Every entrepreneur realizes that change is now the norm, and they have to adapt their business quickly to survive and prosper.

What I learned from losing a million…Market knowledge comes FIRST.

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. I have stated previously that I love absolutes – statements with no wiggle room for gray-area responses.

Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth.

6 Startups Actions to Survive a Volatile Market

Startup Professionals Musings

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. In summary, change will happen. Change is about the only thing constant in the world of startups.

Venture Outlook 2016

Both Sides of the Table

There is a lot of uncertainty about the state of the private, high-growth technology markets and the venture capital markets that underpin them. It’s just a market. Markets are markets. Our late-stage, privately held technology market is clearly in a bubble.

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

If they’re not buying you need to be marketing to them not selling to them. Not to mention it would be nice to have the CEO on your marketing reference list! Summary. Sales & Marketing Advice Startup Advice

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

As the desk-based Internet emerged it was initially sold through telecom carriers (after players like AOL and EarthLink innovated the market). A large, wireless carrier (AT&T) was willing to break it’s traditional rules in order to get access to innovation that it believed (correctly) would help it to sell more contracts and win more market share against its primary competitor (Verizon). Summary. Sales Tech Market Analysis

In Defense of Uber: An Unbiased Opinion

Both Sides of the Table

Summary: Has Uber been a bit aggressive in business practices? Tech Market Analysis The story on Uber has been written about ad nauseam, which is why I’ve been reluctant to weigh in. But enough people have asked my perspective so I decided to weigh in with my non-conformist view. I love Uber and I don’t believe there has yet been a real scandal. Grievances – yes. But scandal? I’m not so sure. For starters – I’m not an investor in Uber.

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The Most Interesting Online Video Trend

Both Sides of the Table

Summary Version. And the fan producers all help market your show because they too want the attention. I repeat – free marketing. He’s one step ahead of the rest of the market. And he’s spot on with this analysis about how Apple will enter the TV market.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3 This is classic “Innovator’s Dilemma” market conditions. Los Angeles Tech Market Analysis

Some Thoughts about Selling at Startups

Both Sides of the Table

” People who have “done it all before” often need bag carriers to assist them, are often accustomed to earning to high of commissions relative to what you can afford and are more equipped to sell once you’re gotten product/market fit. In Summary.

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If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

Both Sides of the Table

Summary Lessons? Tech Market AnalysisI wrote this post a long time ago. When I did it was a little too close to home for a company to have me publish it. Much time has passed. And I felt it was instructive still so I thought I would publish.

Should Startups Focus on Profitability or Not?

Both Sides of the Table

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

He defines this as new products that are dramatically cheaper, lower quality, lower margin but larger markets. But for now feel free to read my short summary of the key principles. Tech Market Analysis

Oh, go ahead and ask for a five-million-dollar investment in your startup.

Berkonomics

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business.

The Future of Advertising will be Integrated

Both Sides of the Table

The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. Startup Advice Tech Market AnalysisThis article originally appeared on TechCrunch. Banner Ads.

Monzo: What do you need to know?

Tech.Co

This is according to the UK Payment Markets Summary 2019 report published by UK Finance, a collective representing the banking and finance industry in the UK. Summary. In June 2019, banking start-up Monzo announced its plans to launch in the US.

Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Market.

What to do When a Tech Giant Decides to Eat Your Lunch

Both Sides of the Table

We’re in a market where 800-pound gorillas throw their weight around and the rest of the market races to react and survive. Be willing to shift positioning based on new market information but not lose your inner core. Expect big competition in the group messaging market.

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Angel Investing (1): Dealflow – Are You Sitting at The Right Poker Table?

Both Sides of the Table

Executive Summary. But with its growth and success it will encourage many people to enter the market who will lack 5 critical success criteria for earning positive returns. Angel and super-seed investing are currently the “hot” area of the market right now and for good reasons.

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Update: Bird buys more scooters

TechCrunch LA

Ninebot and Xiaomi are the current champions in the scooter manufacturing market, and locking in their supply may cut off a big source of hardware for competitors Spin and LimeBike , both of which used Ninebot and Xiaomi for scooters. Meanwhile, other companies in the market believe that this agreement is much less than it seems. In summary, it seems like Xiaomi and Ninebot are screwing someone over.

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing.

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Changes in Software & Venture Capital – Part 2 of 3

Both Sides of the Table

If you don’t want to read that post, the summary is: Open source computing drove computing costs down 90%, which spurred innovation in technology. This will continue while we’re in a tech bull market and I predict will wane when we’re not. Tech Market Analysis

Boy! If I had only learned this before spending a million!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. Here’s where some intelligent market research might have saved the company and my investment.

It’s mostly in the execution.

Berkonomics

My experience personally reviewing over three hundred executive summaries each year, all sent to me unsolicited, seems to bear out the truth in Tyson’s statement. The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market.

Why Has Seed Investing Declined? And What Does this Mean for the Future?

Both Sides of the Table

As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. In this post I set out to explain why the seed market emerged as its own category in the first place and why it’s declined as of late. (

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Angel Investing 4 – Why You Need Deep Pockets to Win Big

Both Sides of the Table

Markets like these are very kind to angel investors because you get taken out early and see a nice pop on your investment. I know some people think the whole market has been disrupted and startups and funding work differently these days. Total disruption on the funding market?

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