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Thursday, January 26, 2017 -- Digital Marketing Bootcamp. SIIA and TCOSC is kicking off its Boot Camp Series in Irvine, CA. The one-day boot camp, will discuss the absolute essentials of digital marketing and effective strategies for growth. Sessions will focus on data, technology, social media, email and content marketing.
Thursday, May 12, 2011 -- Marketing Automation: Driving 40-80% More Leads That Close. TCOSCMarketing and Sales Executives Society. Marketing Automation has revolutionized marketing departments in both consumer and business to business organizations. See [link] (more)
Thursday, November 12, 2009 -- Next-Gen Customer Targeting: New Technologies To Improve Marketing ROI. This panel discussion will introduce you to some marketing tools that should be a part of every marketers mix. See [link] (more).
Wednesday, September 24, 2008 -- "How Blogging, Widgets and Streaming Video Can Make Your Marketing Efforts Take Off" TCOSC. Let's face it: marketing can be a very complex and expensive proposition. See [link] (more).
Thursday, July 19, 2012 -- Mobile and Video: the rapidly changing face of digital marketing. TCOSCMarketing and Sales Executives Society. Changing Consumer behavior, new digital content distribution models, and different viewing devices are rapidly re-shaping the way businesses should go to market.
TCOSCMarketing and Sales Executives Society. Thursday, September 20, 2012 -- 12 Ideas for Stronger Website Engagement. Karen Marchetti from Response FX will take you through the 12 hottest ideas to drive stronger prospect and customer engagement across your web "Content Hubs".
Irvine-based ATTOM Data Solutions , the parent company to RealtyTrac , announced this morning that it has named Rick Sharga as Executive Vice President of Marketing at RealtyTrac.
Marketing and Sales Executives Society. Thursday, September 15, 2011 -- Business Apps Reign King Thinking Beyond the Browser. The new web is here. And it's dramatically different from the browser-based web we all know and love. Your customers are skipping the url and using apps for business. Your sales team is also becoming app-centric.
Speakers: Dave Key, Principal of Cloud Strategies; Himanshu Palsule, Vice President Product and Marketing Strategy, SAGE Software; Chris Richter, Vice President, Security Services of Savvis (A CenturyLink Company) Moderator: Feyzi Fatehi, CEO of Corent Technology. See [link] (more)
This program will include an overview of the social business model, social business software and resulting business opportunities that are driving some of the biggest changes in sales and marketing practices in decades. Thursday, September 9, 2010 -- Driving Revenue thru Relationships: The New Social Business Model that Works.
TCOSCMarketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Thursday, November 15, 2012 --. Driving Purchase Decisions in the Social Media Era.
Thursday, May 6, 2010 -- Competing on Analytics: Why the "Intelligence on Demand" market is so hot. This session will explore Business Analytics, Data Mining, Predictive Analytics. Why this technology segment is heating up? And who are some of the key players? What is in it for you? See [link] (more).
2010 will present both significant challenges and new opportunities for sales and marketing leaders. John Ellett will lead this month's discussion on the role of sales and marketing leaders in initiating and leading change for their companies. Thursday, January 14, 2010 -- Leading Change: Ready to shake things up?
We'll talk about each of the channels, success stories within each one as well as some must-do practices for marketers looking to leverage social media as a promotional venue. Thursday, March 11, 2010 -- Social Media: Beyond Branding.
Exit too late and there may not be a buyer, at least not one willing to pay the premiums experienced at market peaks. One of the more unappreciated aspects of when to sell a business is the role that the market plays on valuation. Moreover, the underlying market drivers of valuation have been largely a mystery until recently.
TCOSCMarketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era.
Our panel will share how to: find the revenue opportunities you may be overlooking; identify the customers most likely to be interested; and market effectively for the maximum response. Thursday, November 5, 2009 -- Hidden Revenue: Mining Your Customer Base for Extra Profit. See [link] (more).
Without it, you can't make payroll, develop the next upgrade, or market your product. Thursday, January 22, 2009 -- How to Fund Your Business When Venture Capital Has Said No. Capital - CASH -- is a key ingredient for any business. Especially for entrepreneurial and fast-growing technology companies.
Thursday, October 22, 2009 -- Planning for Growth in the Post-Recession Economy: How to prioritize market opportunities for success in 2010. The much hoped-for turnaround in the economy will bring new opportunities. But if you don't prepare NOW your company could get left behind. See [link] (more).
billion virtual good market in 2010, a paradigm shift is occurring as it relates to the monetization of game related entertainment. However, publishers have discovered a new way to monetize games through virtual goods and this has opened up an entire new market in a very short period of time. See [link] (more).
TCOSCMarketing and Sales Executive Society. Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated.
Presented by the Marketing and Sales Executives Society. Tuesday, November 15, 2011 -- Is Social Media Killing Email. Youve seen the headlines: 9 Reasons Why Email is Dead. With the seemingly endless reports about the death of email, its no wonder that the commonly-held myth of decreased email usage exists.
The market got eerily quiet.until the fourth quarter when there was a flurry of software MandA activity. Buyers are highly motivated, have record amounts of cash, and the debt markets have recovered. Thursday, April 8, 2010 -- Software MandA: 2010 Update and Forecast plus Provocative Insights About Exit Timing. See [link] (more).
The latest TCOSC event featured 2 expert speakers: James Tipton from Google and Corey Koberg of Webshare Design (an authorized Google consulting firm). Google’s free “Analytics&# and “Optimizer&# services were the hot topics Thursday night in Santa Monica.
TCOSC Digital Media Society. Vice President, Global Digital Strategy and Operations, Sony Pictures Home Entertainment; Scott Brovsky, Director, Global Marketing, Disney Interactive Studios; Eric Garland, CEO, Big Champagne; Richard Neff, President, Neff Law Firm. Speakers: Richard Berger, Sr. See [link] (more)
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