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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content. But is there a better way?

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HitFix Heads To The Big Screen With Theater News Deal

socalTECH

HitFix and NCM Media Networks, which provides integrated media to consumers in U.S. movie theaters, said they are in a strategic relationship to bring entertainment news to theater screens. The content will appear on NCM''s FirstLook pre-show program, those 30-second, short films show ahead of a movie in theaters.

News 153
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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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Defy Media Creators Likely Out Of Luck

socalTECH

Now defunct, Los Angeles-based multi-channel content network Defy Media is unlikely to be able to pay the $1.7 One of the companies which had provided debt funding to Defy Media, Ally Bank, said recently that it expects to experience "a substantial loss" on its loan to the company. READ MORE>>.

Media 113
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How Google's Old Offices Are Becoming A Tech Hub, with ROC's Walter Grieves

socalTECH

We dropped in recently, and found a screening session for the Tech Coast Angels; a number of former StartEngine, MuckerLab, and LaunchpadLA startups in residence; not more than a few startup founders wandering the halls; and a long list of upcoming technology networking events on the calendar. We just see so much potential.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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Interview with Sherry Gunther, Masher Media

socalTECH

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. They're looking for deeper social networking, and more of a gaming element on sites. What's special about your virtual world?

Media 150