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8 Portfolio Assets Are Key To Your Startup Valuation

Startup Professionals Musings

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. You need all these before you start looking for funding. Social media accounts. Here are the key elements: Company name. Copyrights.

Startup 145
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Marketing 105
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5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. A successful startup requires a full understanding of multiple domains, rarely embodied in one person. Collaborate with experts and people with experience. Two heads are better than one.

Startup 162
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4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days. Make it ready to play in all media.

Startup 166
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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Almost anyone can start a company today on a shoestring budget, following these cost-cutting recommendations: Establish a solid legal structure for your business.

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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

Watch that patent provide a real barrier to competitive entry. Appreciate the media accolades and peer success feedback. Enjoy that first video interview at an industry conference, or the newspaper story which enhances your startup visibility and credibility. Keeping expenses down must always be top priority.

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Quibi Sues Eko

socalTECH

Los Angeles-based short-form streaming media startup Quibi , founded by Jeffrey Katzenberg and Meg Whitman, has sued a competitor--Interlude US Inc, which runs the interactive multimedia entertainment service Eko , saying that it has "embarked on a campaign of threats and harassment to coerce money or a licensing deal from Quibi".

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