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GumGum Names Sales VP

socalTECH

Santa Monica-based GumGum , which operates an online digital advertising platform aimed at visual content, said Tuesday that it has named John Weisgerber as its new Senior Vice President of Sales. He also has served at Forbes Media and Ziff-Davis Publishing. Weisgerber was most recently at Hearst Corp.,

Sales 100
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Panjo Raises $1.6M For Marketplace Software

socalTECH

Santa Monica-based Panjo , which develops online marketplaces for automotive, sports, and hobby enthusiasts, announced it has raised $1.6M The funding also included Bertelsmann Digital Media Investments, Lerer Ventures and Mesa. in a funding round this morning, led by Spark Capital.

Software 170
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GraphEffect Gets $2M For Facebook Marketing

socalTECH

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189
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Choosing Internet Platforms

SoCal CTO

The topic is: Betting Your Company On An Internet Platform? At the CTO Group that I organize in Santa Monica, we've had lots of discussions around this. However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform.

Platform 150
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Reflections on 2016: Rob Freelen, Silicon Valley Bank

socalTECH

In 2016, our Santa Monica office more than doubled market share of early-stage companies. One example is Santa Monica-based hardware company, Ring, who transitioned to a hybrid business model that now includes recurring revenue. In the interest of full disclosure, Headspace is a client of SVB Santa Monica.

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GraphEffect Expands In New York, Chicago

socalTECH

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

Press 196
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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.