InfoChachkie

APRIL 29, 2013

Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged. Rather, you should indirectly speak to the potential future customers who will consider the negative review, and your response, when assessing the purchase of your startup''s product or service.

Social Media 213

Social Media Customer Custom Media 213

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Both Sides of the Table

SEPTEMBER 11, 2015

He explained to me that especially for young girls social media apps are really intimidating because increasingly teens are judged by the number of followers they have or by the number of people who like their photos on Instagram. So I sat down with John (whose Twitter account is, well, @john) and learned his story.

Social Media 150

Social Media Media Technical Review Startup 150

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

SoCal Tech Calendar

FEBRUARY 10, 2012

Thursday, February 16, 2012 -- Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology. Should you pay someone to write the code for you or should you use an app-generating and hosting alternative? Should you use a mobile app for your business? See [link] (more)

Social Media 100

Social Media Mobile Media Technology 100

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

Product 169

Product Summary Startup Examples 169

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. I should know.

Writing 326

Writing Buzzfeed Social Media Blogging 326

Both Sides of the Table

MAY 22, 2019

We had met previously when Trevor was a product manager at YouTube and Upfront had funded the largest video producer on YouTube, Maker Studios. They had worked together as senior product manager and senior engineering leads at Twitter and identified a problem they saw in visual communication of information.

Startup 191

Startup Social Media Slides Design 191

Both Sides of the Table

JUNE 29, 2014

This was pre social media. ” He was writing to people. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform. 2/ Should Tweetstorming be productized into Twitter?

Social Media 307

Social Media Blogging Media Startup 307

Startup Professionals Musings

AUGUST 26, 2022

Most business advisors I know will say that writing a business plan is the first step to starting your own business, but I believe that a better first step is to do a self-analysis of your real drivers, strengths, and assumptions before committing to this lifestyle. Assess your connections, both social media and financial.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Low cost and low margin products can be winners, if the volume is high enough.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

MAY 22, 2019

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Press 96

Press Entrepreneur Social Media Training 96

Startup Professionals Musings

MAY 20, 2017

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 55

Media Social Media Startup Training 55

Startup Professionals Musings

DECEMBER 17, 2012

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Training 93

Training Media Entrepreneur Social Media 93

Startup Professionals Musings

AUGUST 3, 2020

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Low cost and low margin products can be winners, if the volume is high enough.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981).

Customer 133

Customer Custom Social Media Startup 133

Eric Greenspan

APRIL 22, 2013

Some write about relationships and others about sex. Each of these “moms” spend their days researching products and services that may benefit their respective audience. Each of these “moms” spend their days researching products and services that may benefit their respective audience. Good luck to you!

Help 154

Help Social Media Sample Writing 154

Berkonomics

NOVEMBER 9, 2017

Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. Simply, it’s offering a specific product or service to a specific group of people. Niche marketing means targeting the right audience at the right time for the right product.

Marketing 266

Marketing Resource Advertising Social Media 266

Both Sides of the Table

JULY 19, 2011

I know it’s easier to write “horse race&# stories about who’s signing up more users, raising more funding or who’s “hot&# lately. Not just the fact that you Tweet publicly versus privately, but also that they’re open in letting their Tweet stream flow into other products & services.

Social Media 274

Social Media Google Media Startup 274

Both Sides of the Table

NOVEMBER 27, 2011

functional workgroups vs. product workgroups). what is the importance of social media? what is wrong with today’s social media? 8:17 How did you decide to go with either shrinkwrap or web only product? 35:29 Why people use social media. 41:00 Transitioning from software to writing.

Social Media 301

Social Media Startup Metrics Media 301

Berkonomics

FEBRUARY 24, 2022

So the lion recruited a cockroach who had extensive experience as a supervisor and who was famous for writing excellent reports. He also needed a secretary to help him write and type his reports. The Ant, who had been once so productive and relaxed, hated this new plethora of paperwork and meetings which used up most of her time.

Course 156

Course Writing Report Startup 156

InfoChachkie

SEPTEMBER 28, 2011

An entrepreneur, in particular, has to be likeable and trustworthy AND have a great product. An entrepreneur has to enchant people to use new products and services not simply bludgeon them, promote them or discount them. Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? That doesn’t work.”.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

TechCrunch LA

OCTOBER 26, 2021

Then fans would be tasked with writing their own stories, submitting them to the Realms of Ruin universe by minting them as NFTs on the Solana blockchain. If the authors are inviting fans to write fan fiction about a universe they created, who owns the derivative works? Another unabashed proponent of fan fiction is N.K.

Writing 196

Writing Outsource Development Technical Review Examples 196

Startup Professionals Musings

APRIL 29, 2019

Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site. These days, customers want two-way relationships, and people who follow your writing will feel this bond.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

OCTOBER 15, 2022

Some entrepreneurs love to talk and produce videos, but hate to write anything down. Rather than hide seemingly non-productive gaps in your work to-date, investors look for logical actions, and iterative small steps that could be quick to market or quick to fail. Effective communication requires real listening, as well as talking.

Entrepreneur 111

Entrepreneur Social Media Patents Mentor 111

Startup Professionals Musings

AUGUST 5, 2022

You may be convinced that your technical expertise, and your passion for the product, will allow you to succeed without reliance on team members, but in my experience, I have seen many careers and businesses fail due to lack of team synergy, or even in-fighting and dysfunction. A business and a team is more about relationships than roles.

Startup 119

Startup Technical Review Activity Social Media 119

Startup Professionals Musings

NOVEMBER 12, 2021

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. You should start blogging about your business before you have a product, to test interest and establish your credibility. Add outgoing links.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

APRIL 21, 2013

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. I know that finding time is hard, and good writing is simply not what most people do. Writing a blog is all about communication, and that’s your number one job as founder of a new startup.

Blogging 104

Blogging Product Startup Writing 104

socalTECH

DECEMBER 11, 2018

And, if you're a social platform, is there a way to monetize all that activity happening on your service? San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It super charges a business that is closer to product delivery.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I will add to this as I write more in the coming weeks on the topic. That used to be the standard.

Startup 355

Startup Funding News Press 355

Startup Professionals Musings

FEBRUARY 1, 2014

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Press 105

Press Social Media Startup Training 105

Tech Zulu Event

NOVEMBER 16, 2013

Turn on your phone and look at the productivity folder. Something to write your notes, another to set reminders, and one that does both. But you know, with a social aspect and extra cute buttons. You’ll be more productive within three weeks time. We’ve been there. We’ve all been there. Their claim?

Product 99

Product Ideas Email Organization 99

Tech Zulu Event

AUGUST 14, 2013

It allows your products to be available to the international fashion market and an online launch can be done for much less money than opening a traditional brick and mortar store. You can launch your products on an established marketplace or you can create your own marketplace. What type of person will buy your products?

Commerce 93

Commerce Social Media Design Startup 93