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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” What are your big milestones?

Develop 520
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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Does this look like a Facebook page, or is this a separate site?

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What are your key Startup Metrics ? How do you make your money? What already exists in your space? Who are your big competitors? Where do you stand on your brand, name, logo, positioning? Major Phases / Major Features - What are the major features in the major phases for the product? Administrators?

Develop 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What are your key Startup Metrics ? How do you make your money? What already exists in your space? Who are your big competitors? Where do you stand on your brand, name, logo, positioning? Major Phases / Major Features - What are the major features in the major phases for the product? Administrators?

Develop 384
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389