Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media. Marty Zwilling.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 106

Sales Entrepreneur Custom Customer 106

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing. Long sales cycles obscure beginning and end of costs. Don’t forget it.

Custom 100

Custom Customer Acquisition Technical Review 100

Both Sides of the Table

FEBRUARY 23, 2015

For some aspiring to be tech entrepreneurs, I often suggest a two-step process, as I argued in this post that “ The First Startup Founder You Need to Invest in Is You.” He or she has worked at some very successful big technology or media companies and went to a great school.

Technical Review 150

Technical Review Startup Venture Capital IP 150

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Understand the power of online reviews to your advantage. Reach your target audience intimately through interaction.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

MARCH 14, 2022

Market your solution and user benefits, not the mysterious technology behind it. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Make your company visible, reachable and responsive through social networks.

Custom 137

Custom Customer Technical Review Symantec 137

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Understand the power of online reviews to your advantage. Reach your target audience intimately through interaction.

Mobile 173

Mobile Marketing Technical Review Startup 173

Both Sides of the Table

AUGUST 27, 2012

He didn’t mean to make a media storm out of it – it was a simple comment on his Facebook page. But then Marc Andreessen weighed in – as did I and several others – and the media picked up on his comments. We once thought Microsoft was a monopoly on the Internet due to IE. ” My 3.5 Laughable now.

Technical Review 299

Technical Review Venture Capital Yammer Google 299

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. In fact, they are well-qualified overall, having worked with high technology and computers for at least 20 years, are highly educated, and highly motivated.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

Tech.Co

OCTOBER 24, 2017

One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. The art of online sales has become more about reach and trust, rather than limited connections.

Technical Review 102

Technical Review Content Marketing Social Media 102

Both Sides of the Table

JANUARY 6, 2014

Reviewing financial & operational performance. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. Mentorship. As You Start to Mature.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

Tech Zulu Event

NOVEMBER 30, 2012

James (chairman of the Althea Foundation) and appointed Adam Sroka as Senior Vice President of Technology in a move to make business transactions simple and secure. . Jackson , “This financing round, coupled with hiring Adam Sroka as our head of technology, puts CapLinked in a position to further enhance our enterprise product offerings.”.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

socalTECH

DECEMBER 23, 2020

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. At Archer, we had two very successful exits with the sale of Swoop, our healthcare data business and the sale of Credit Karma to Intuit. We'll be posting these throughout the next two weeks.

Venture Capital 124

Venture Capital Capital Technical Review Brentwood 124

Both Sides of the Table

MARCH 21, 2013

So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. Often your sales engineers can do the customizations without bugging the core eng team.

Software Review 321

Software Review Software Services Company 321

Startup Professionals Musings

DECEMBER 18, 2022

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” Technical jargon may be natural for you, but investors read this as arrogance or laziness on your part, if not an intentional effort to intimidate the reader and obfuscate facts.

Technical Review 109

Technical Review Startup Statistics Social Media 109

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The best “MCNs” are in fact building strong technology businesses with rapid growth and strong, defensible assets. Not so fast.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

JUNE 1, 2022

Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Make your creativity worth their efforts.

Technical Review 120

Technical Review Custom Customer Social Media 120

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Unit costs are important, but don’t forget about the cash flow hit, extra storage costs, and the probability of obsolete inventory due to necessary updates or pivots. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Tech.Co

MAY 26, 2020

Amazon used its popular affiliate program to spur additional growth, getting reviewers and publishing sites – including us here at Tech.co – to link to Amazon in exchange for a small payout whenever a reader bought something by following that link. Best for: Authors, book reviewers, booktubers. The impact? commission).

Technical Review 129

Technical Review Buzzfeed News Networking 129

Tech Zulu Event

FEBRUARY 8, 2012

Building a strong tech industry to rival that of Silicon Valley is definitely no easy feat, but the overall feeling within Cal Tech’s Baxter Hall at last week’s event certainly bodes well for the year. in Mechanical Engineering from the California Institute of Technology. Bill received his B.S.

Technical Review 94

Technical Review Idealab Startup Mobile 94

socalTECH

JULY 8, 2013

Michael Lum: We were all semi-independently looking at mobile, due to the growth projection and potential there. Instead, our software looks at each impression, and our bidding technology decides which impression to buy. Programmatic buying enables you to buy media based on your model. Why tackle mobile?

Advertising 253

Advertising Mobile OpenX Software Review 253

Both Sides of the Table

NOVEMBER 14, 2010

This is the time it takes for a bankruptcy or asset sale to occur. I believe that huge financial, productivity and technical gains come from new innovation rather than derivative thinking. He said that data suggests people prefer to “buy high, sell low.&# And so it goes in tech investing. Or a quick flip.

Invest 299

Invest Angel Technical Review Venture Capital 299

Startup Professionals Musings

MARCH 21, 2020

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” Technical jargon may be natural for you, but investors read this as arrogance or laziness on your part, if not an intentional effort to intimidate the reader and obfuscate facts.

Technical Review 124

Technical Review Statistics Startup Social Media 124

socalTECH

DECEMBER 29, 2020

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. It's been a tough year for many due to the pandemic; how have you or your company adapted to the business environment?  We'll be posting these throughout the next two weeks.

Southern California 140

Southern California Technical Review Platform Organization 140

Startup Professionals Musings

JANUARY 18, 2020

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. In fact, they are well-qualified overall, having worked with high technology and computers for at least 20 years, are highly educated, and highly motivated.

Startup 124

Startup Technical Review Software Review Entrepreneur 124

Both Sides of the Table

NOVEMBER 19, 2009

The technology team disagrees on direction and wants resolutions. Your head of sales thinks she should fire somebody. You’re sales person is getting blocked by the CTO who says she shouldn’t go above him but the CTO isn’t approving the deal. You need to decide whether or not to launch at TechCrunch50.

Entrepreneur 414

Entrepreneur Technical Review Slides CTO Coach 414

Tech Zulu Event

MAY 22, 2014

You will need this granularity not only for successfully managing your business, but also when preparing for funding pitches and during investor due diligence. At a minimum, you should engage a lawyer to draft and/or review every contract you enter into. Outsourcing can be an extremely cost-effective solution here.

Startup 97

Startup Outsource Development Software Review Sales 97

Startup Professionals Musings

JANUARY 2, 2019

Here I often find that you need to seek and work with a co-founder who can complement your technical skills with financial and marketing to start the business. You likely have hired a few helpers, such as an assistant, a social media coordinator, and a bookkeeper. Recruit a bare-bones staff to follow your directions.

Company 99

Company Companies Technical Review Startup 99

TechCrunch LA

OCTOBER 26, 2021

The project ultimately imploded due to a combination of factors. An emerging tech dystopia. This is different from how sales work in the existing art world. We’re still in incredibly early days for this technology,” said Federa. Multiple bestselling authors joined together to get involved with NFTs.

Writing 196

Writing Outsource Development Technical Review Examples 196

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. The world has changed.

Custom 84

Custom Customer Company Companies 84

Tech Zulu Event

DECEMBER 13, 2013

The nuts and bolts of our tech company is that CMS in the middle, the connection engine. When I went full-time, I did not have the full-time support on the tech side I wanted. So, I have no tech support right now. Which I have shown to do, but anybody who invests in tech, invests in team. It’s a huge challenge for me.

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

Startup Professionals Musings

JUNE 3, 2019

Market your solution and user benefits, not the mysterious technology behind it. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Make your company visible, reachable and responsive through social networks.

Technical Review 78

Technical Review Symantec Social Network News 78