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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Make rational and positive contributions on social media. Constantly focus on improving interpersonal skills. Recognize the need to appeal to a diverse audience.

Tips 121
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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141
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7 Tips To Keep Your Team Ahead Of “Business As Usual”

Startup Professionals Musings

With social media and smart phone apps, real product information spreads at astounding speeds. If you as an entrepreneur are not “listening” to your online reviews, and not moving quickly to make changes, you are losing ground. Most small businesses have now forgotten the last recession, and are back to “business as usual.”

Tips 126
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8 Tips For Success In Turning A Dream Into A Business

Startup Professionals Musings

Be customer focused, not technology focused. New ventures with major innovations, called “ disruptive ” solutions, such as the advent of electric vehicles, require changes in support technologies, more marketing for customer education, and new government policies. You are just as important as your innovative idea.

Tips 80
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Optimize how you website looks on mobile devices.

Mobile 173
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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Optimize how you website looks on mobile devices.

Marketing 107