Startup Professionals Musings
AUGUST 17, 2022
Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Make rational and positive contributions on social media. Constantly focus on improving interpersonal skills. Recognize the need to appeal to a diverse audience.
Startup Professionals Musings
DECEMBER 5, 2014
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.
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Startup Professionals Musings
FEBRUARY 1, 2020
With social media and smart phone apps, real product information spreads at astounding speeds. If you as an entrepreneur are not “listening” to your online reviews, and not moving quickly to make changes, you are losing ground. Most small businesses have now forgotten the last recession, and are back to “business as usual.”
Startup Professionals Musings
MAY 1, 2022
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.
Startup Professionals Musings
APRIL 10, 2020
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Optimize how you website looks on mobile devices.
Startup Professionals Musings
NOVEMBER 16, 2018
As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.
Startup Professionals Musings
JANUARY 4, 2023
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Optimize how you website looks on mobile devices.
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