socalTECH

AUGUST 12, 2019

They have done a ton of research and have access to consumer analytics and data, where they have identified eight categories where they feel there is a ton of potential for innovation. So what you're working with them is very much focused on consumers? P&g spends billions on women-owned businesses in the U.S.,

Entrepreneur 124

Entrepreneur Metrics Los Angeles Help 124

Startup Professionals Musings

NOVEMBER 3, 2012

Include planned measurements and metrics. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. Start where the customer wants you to be and work backwards. There are multiple benefits to both you and your customer.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

OCTOBER 2, 2013

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 13, 2019

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

JANUARY 25, 2015

The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these. Not vanity metrics. Success for many is ephemeral.

Product 150

Product Startup Metrics Technical Review 150

Startup Professionals Musings

OCTOBER 2, 2018

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums. Set specific objectives, budgets, and metrics for each one.

Marketing 96

Marketing Metrics Social Media Content 96

Both Sides of the Table

SEPTEMBER 10, 2021

The world around us is being disrupted by the acceleration of technology into more industries and more consumer applications. In fact, we just announced that we hired a new head of our Growth Platform, (follow him on Twitter here ? Society is reorienting to a new post-pandemic norm?—?even of the fund. Seksom Suriyapa ?—?he

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 62

Social Media Media Metrics SEO 62

InfoChachkie

SEPTEMBER 29, 2014

But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. This caused Jeff and his team to focus on constantly making the less evident back-office processes, as well as the consumer-facing aspects of its business, incrementally better. Let Your Competitors Chase The Quick Buck.

Tips 223

Tips Framework Metrics Cloud Computing 223

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 102

Social Media Media Product Metrics 102

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. Today’s consumers, especially millennials, don’t trust traditional ads, indicates a report from The Nielsen Company. asks Forbes contributor AJ Agrawal.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

MARCH 8, 2017

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

MAY 10, 2019

If your customers are consumers, especially on the upscale and younger side, social media is likely their number one source for brand decisions. Choose the best social media platform for your domain. Snapchat is almost exclusively a young person’s hangout, but you will likely find consumers of all ages on Facebook and Twitter.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

APRIL 9, 2017

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

SEPTEMBER 30, 2018

For example, most e-commerce platforms today offer millions of products, with a changing mix daily and a changing market, such that it’s virtually impossible to manually predict a strategy for mapping customer demographics to products displayed online. Record live data in full for all internal business elements.

Artificial Inteligence 84

Artificial Inteligence Metrics Commerce Software 84

socalTECH

OCTOBER 14, 2019

Michele Ruiz: The only thing I would add, is this is a software-as-a-service solutioneverything is on our online platform. Why that it is important, is the metrics associated with this is are how scalable it is. My background is in consumer software. With consumer software, you have individuals who are buying this on their own.

Content 150

Content Training Education Outsource Development 150

TechEmpower

FEBRUARY 13, 2013

Platforms eschew threading and then re-invent threading anew. Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. We work with clients to get them off the ground with a platform to build their business.

Web 200

Web Platform Technology JavaScript 200

Tech.Co

APRIL 30, 2018

Tracking one’s finances can be a time-consuming process if you don’t have the right tools at your fingertips. Their financial planning tool helps people track their spending, investments, and credit rating all in one mobile platform. These founders talked to us about why building a company in Arlington has helped fuel their success.

Startup 70

Startup Tool Platform Metrics 70

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. The consumer product they’ve created is called TrueCar.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

AUGUST 22, 2012

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

APRIL 4, 2011

Specifically, it allows the automatic creation of ads, the automatic optimization of ads based on conversions, and other things that help companies advertise more effectively on Facebook, and using it to run large scale campaigns on the platform. How did firm come about? Clark Landry: It was founded by myself and James Borow, our CEO.

Advertising 198

Advertising Startup Santa Monica Social Network 198

Startup Professionals Musings

JUNE 18, 2011

Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 93

Social Media Media Entrepreneur Platform 93

socalTECH

AUGUST 31, 2009

Hamet Watt: NextMedium was acquired by the Steelbergs, the founders of several successful ad platforms. I'm still working closely with NextMedium and the Steelbergs as they explore new ways to grow the platform. Plus, ROI metrics are entering into the picture--even for awareness building and top-of-the-funnel building.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

socalTECH

JUNE 25, 2012

Mark Sylvester: Likeabilitee is in beta for consumers. The concept is, it's an application that runs inside of Facebook, and for consumers, it gives you an alternative view of your timeline. We allow you to monitor a page on Facebook to get insights, something that consumers don't usually have access to.

Social Media 203

Social Media Startup Tool LAMP 203

socalTECH

JANUARY 30, 2017

Whether that's Facebook Messenger, SMS, LinkedIn, or any other messaging platform, it all adds us, to more messaging than on social networks. However, all those mobile messaging platforms that do exist, they exist to let user A communicate with user B, where they already know each other. Our tagline, is where strangers become friends.

Startup 100

Startup Social Network Southern California Mobile 100

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Jovian's platform allows us to process and analyze campaigns in-flight, and also provide in-flight course corrections for marketers.

Social Media 235

Social Media Demand Activity Marketing 235

Both Sides of the Table

JANUARY 10, 2021

With no platform to really help me with “food coaching” I had to be this coach for myself. The metrics are you scoreboard and your self-talk and your coping strategies (gum not ice cream, pickles not potato chips, 6pm dinner not 8:30pm dinner) are your mental toughness, accountability and hacks for improving performance.

Coach 538

Coach Startup Guide Journal 538

Tech Zulu Event

APRIL 29, 2014

Metrics are important for any fitness buff and MapMyFitness does the job well by providing necessary data such as calories burned, distance traveled, time spent on workout, etc., We have always described ourselves as an active lifestyle platform and it really is the kind of company we’ve become, even as we became a part of Under Armour.

Social Media 83

Social Media Activity Startup Help 83

InfoChachkie

SEPTEMBER 15, 2011

But we do it anyway, because we believe that the short-term metrics probably aren’t indicative of the long term.”. This caused Jeff and his team to focus on constantly making the less evident back-office processes, as well as the consumer-facing aspects of its business, incrementally better. Don’t Chase The Quick Buck.

Tips 279

Tips Startup Framework Customer 279

Tech Zulu Event

DECEMBER 4, 2014

It provides key metrics that allow you to have a better understanding of your tweets. As Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International tells Twitter, “The new dashboard shines a light on how our brand’s voice helps drive our organic activity.

Content 93

Content Marketing Social Media Journal 93

Tech Zulu Event

MAY 9, 2014

Doorman solves the ultimate online consumer pain. Famebit is the world’s first full service platform to connect brands and marketers to Youtube content creators. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics.

Startup 111

Startup Mobile Commerce Education 111

Tech Zulu Event

APRIL 14, 2014

Matt Weghorst: Cojoin is a data integration platform. We find that there’s all this really specialized software, software as a service, certain platforms, and different places you can do marketing; all of those have their own sets of data. Is it only a web-platform or will there be a mobile-version? What are your next goals?

Startup 85

Startup Southern California Mobile Software 85

socalTECH

SEPTEMBER 30, 2009

For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly--this is Rick and my background--next generation infrastructure to support consumption of this media. Brian Garrett: It's analytics, it's delivery platforms, it's optimization of technology facilitating compression to delivery of video.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

Tech Zulu Event

MARCH 22, 2016

The value of your branding impression compared to impressions on any other platform is insanely high. After your filter stops running, you’ll be able to see the results in the “metrics” tab of your account. These are deep impressions: people are actually consuming them unlike banner ads and other digital assets.

Customer 40

Customer Custom Snapchat Design 40

socalTECH

JULY 10, 2019

It's a much smarter way of understanding shopping behavior, using data about human tastes to deliver recommendations to grocery consumers. Spencer Price: The customer experience with e-commerce has become less and less human, as algorithms on digital platform replace human interaction. What was your decision to focus on food?

Pricing 113

Pricing Startup North Hollywood Platform 113

Both Sides of the Table

MARCH 25, 2016

He took seed money to test whether consumers cared and he started by not taking furniture to test the market with the least complexity. The metrics were good but we wondered how much better they would be when we expanded our product. If you want to do food delivery you need to know if the consumer pays or the restaurant pays and why.

Startup 150

Startup Marketing Study SEO 150