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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. Our appetite for fresh content and this stuff is kind of limitless,” says Rojas.

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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through social media and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. That's really the core focus for us.

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VCs, Investors, Celebrities Back New Women's Soccer League For LA

socalTECH

The group said that founding investors in the new team include social media's Casey Neistat ; Cindy Holland (VP for Original Content at Netflix); Eva Longoria (actress); and Mia Hamm (soccer). READ MORE>>.

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Fullscreen Buys McBeard

socalTECH

Los Angeles-based MCN a href="[link] > has acquired social media studio McBeard , the two coampanies said earlier this week. Mattel, Netflix, and AT&T. The company was founded byAlec McNayr and Alan Beard.

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8 Growth Practices That Every Startup Needs To Follow

Startup Professionals Musings

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. I’m convinced that the lessons outlined here can help you become the next Facebook or YouTube in your business domain.

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Eight Tech Gadgets To Add To Your Gifts List

socalTECH

Access your media collection, connect to the Internet, stream video from Hulu, NetFlix, YouTUbe, and more. WD's TV Live Hub also features built in storage for all of your media. Is your pet dog a social media maven? The latest generation of Novatel's MiFi hotspots features a touchscreen. is based in San Diego.