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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. We started sending out the newsletter.

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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

That’s why websites offer newsletters. In sales we do this by creating a “compelling event” or as some people call it “a burning platform” (in case the reference isn’t obvious, when you’re on a oil platform that’s burning you have no choice but to jump.

Sales 319
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. We started sending out the newsletter.

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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

If someone forwarded you this message, you can get this in your inbox from the newsletter page , and follow my tweets @lucasmtny. Apple launches its first local newsletter. This week, the company rolled out a local newsletter in the San Francisco Bay Area, bringing bundled local news curated by the Apple team. the big thing.

Marketing 246
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Curating The Web Using PublishThis, with Matt Kumin

socalTECH

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? Right now, it's a manual process--unless you're using the tools from Los Angeles-based PublishThis (www.publishthis.com).

Web 237
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FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

In a statement the company said the new financing would be used to expand FabFitFun membership offerings and consolidate its position as a marketing partner and platform for brands. From a newsletter and blog to the subscription box to the launch of live programming last year. ”

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MediaPass Wins New Publisher, RightWisconsin

socalTECH

According to MediaPass, RightWisconsin--which started as a free daily newsletter--will start offering exclusive political news and analysis to subscribers, with the site intending to cover roughly 85 percent of the site's content available only to those subscribers.

Journal 185