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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” What are your big milestones?

Develop 520
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209
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Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Everyone has an account and checks it multiple times a day, no matter how often people threaten to delete it and “de-wire”.

Netflix 191
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How Chinese Startup Tradesparq Is Looking To Grow In SoCal

socalTECH

Michael Kleist: Tradesparq is a B2B trade platform. We''ve now reached critical mass in content, and in Asia we''re number three in the amount of information on products and suppliers online. We went from no suppliers to now over 160,000 suppliers, over two million products online. Tell us about your backers?

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Interview with Brandon Hance, Audiolife

socalTECH

From entry level garage bands, to international superstars, they all understand that cultivating your fan base online has a huge impact on your career. The store allows in-page transactions, and never redirects them to another site, keeping them captive and leveraging impulse buys. Talk a bit about your recent funding.

Van Nuys 191
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

encouraging an open platform where 3rd parties can make lots of money]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Social Networking in Web 2.0.