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Moving from Social Media to Social Action

SoCal Tech Calendar

Thursday, September 22, 2011 -- Moving from Social Media to Social Action. Well discuss how the media landscape is changing the conversation, but what does it really take to translate that to meaningful action? Well explore campaigns that crossed the boundary from social media to taking action.

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Entity Academy, an edtech startup that trains, mentors and places women in tech roles, secures $100M

TechCrunch LA

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Mostly likely, they studied humanities or other non-technical subjects in college, and typically they don’t have the support in their work environments to simply retrain to open the door to those more technical roles.

Mentor 297
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9 Messages From Sales Training May Save Your Startup

Startup Professionals Musings

It’s easy for entrepreneurs to postpone decisions in tough situations, in favor of more study. Having a snappy presentation on your solution or startup is great, but it’s only half the battle. Through social media and customer interaction, you must convince customers that your culture matches theirs.

Sales 139
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I might also be found working on a presentation for an event or speaking engagement. I'd rather invest time investing in social media to drive traffic to our site. Love the minis!

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8 Keys To Providing Consulting Services To Startups

Startup Professionals Musings

I may be old fashioned, but the term consultant still conjures up an image of a self-proclaimed expert who can make great presentations, generate recommendations and leave you to do the hard work of implementation. PowerPoint presentations are not business results. Google and social media have transformed the business world.

Services 100
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How to Leverage the Voice of the Customer

SoCal Tech Calendar

Friday, December 4, 2009 -- The Marketing SIG Presents. It will also include a case study that will leave you with actionable insights on how to implement measurement, reporting and analytics in digital marketing. Let Them Complainand#8232;! How to Leverage the Voice of the Customerand#8232;and#8232; CommNexus.

Customer 100
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8 Keys To Migration From A Consultant To A Freelancer

Startup Professionals Musings

The image of a self-proclaimed expert who can generate a report, make a great presentation, and leave you to do the implementation, is just not attractive when you don’t have a staff, and you are already overloaded with the crisis of the day. Use social media for more visibility. Adopt a project-based revenue model with metrics.