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Start-ups are all Naked in the Mirror

Both Sides of the Table

This is part of my ongoing series Startup Lessons. I started my first company in 1999 in London at the height of the dot com craze. It didn’t add up to me. I know that you keep reading about how our competitors seem to been going from strength-to-strength in the press. Building companies is hard work. Believe me.

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The Importance of Realism in Startups

Both Sides of the Table

As I’ve said before, all startups need to realize that every other company still has to see itself naked in the mirror in the morning. Stop reading their press releases or hearing their founder talk about he is crushing it. Startups are filled with enormously talented people – often product people & engineers.

Startup 412
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Should Startups Announce Their Funding?

Both Sides of the Table

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.

Startup 355
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans.

Marketing 380
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Understanding the Politics of Tech Startups

Both Sides of the Table

Many startups these days are started by young, technical or product founders who are in the idealistic phase of their lives and careers. And it’s why many early-stage companies blow up. Look at many of the high profile companies you know and you can trace some press coverage of high-profile blow-ups in team members.

Startup 385
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What Makes a Successful Startup Community? Is it Possible to Build One Where You Live?

Both Sides of the Table

Recently I wrote a post arguing to make the definition of a Startup more inclusive than that to which Silicon Valley, fueled by Venture Capital return profiles, would sometimes like to attach to the word. Most of what I think about startup communities came from mentorship by Brad Feld through hours of private discussion and debate.

Startup 378
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How to use PR Firms at Startups

Both Sides of the Table

In a startup this is a mistake. I pointed out the fact that they only ever talked to the press when the had an announcement and that it was a continual process. In this instance I typically recommend that startups NOT hire a big, well-known PR firm. Their competitors took it seriously. There is one carve out.

Startup 349