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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. My first startup was no different. Sales people: Are motivated by cash.

Sales 382
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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.

Sales 346
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. My first startup was no different. Sales people: Are motivated by cash.

Sales 316
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Most Startups Should be Deer Hunters

Both Sides of the Table

This post is part of my series “ Startup Lessons &#. Elephants, Deer and Rabbits – Some thoughts on start-up segmentation. I know that this advice won’t apply to every possible startup – but I think it applies to many. So when I started my first company I naturally went for elephants.

Startup 389
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. As a tech startup grows it needs to develop more process & management if it is to scale. More experienced sales leaders seldom compete on price.

Sales 289
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The Berkus Method: Valuing an Early-Stage Investment

Berkonomics

Now we tackle the more difficult and subjective task of placing a value upon those startups that don’t fit into that mold. For those of us who’ve invested in early-stage companies, especially technology startups, we have confronted a universal problem. There is nothing wrong with changing the five tests to meet individual needs.

Invest 306
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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Many startups now go through accelerators and have mentors passing through each day with advice – usually it’s conflicting. There are bootcamps, startup classes, video interviews – the sources are now endless. Because I’ve asked more than 100 VCs similar questions I start to notice patterns in thinking.

Startup 407