6 Reasons Technical Expertise Does Not Make A Startup
Startup Professionals Musings
FEBRUARY 7, 2021
Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. The E-Myth (“Entrepreneurial Myth”) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most are started by “technicians” who know nothing about running a business.
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