Startup Professionals Musings

JULY 13, 2012

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. Marty Zwilling.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Cold calling. Trade shows.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. For businesses, these are now prime sources of business networking, customer service, and client leads.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Postal Service ; the amount has been increasing each year. Cold calling.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

MARCH 21, 2011

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. Marty Zwilling.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. .” So Ethan went to work as a product manager at Google Video.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

FEBRUARY 25, 2017

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. Marty Zwilling.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

OCTOBER 30, 2010

A blog is basically a journal (“web log”) that is published on the web. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

AUGUST 11, 2013

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. entrepreneur startup marketing budget viral marketing business'

Marketing 99

Marketing Entrepreneur Startup SEM 99

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. It's down in Laguna Beach.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. All these models start with the advertiser choosing the right search keywords to match user searches. The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. We grew our SEM and improved our ROI. Scott Morrow: In the first half of 2013, our growth in search engine marketing traffic was up 70 percent.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

MARCH 26, 2010

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. The intent is for it to continue to expand and pick up momentum as time goes on.

Marketing 56

Marketing SEM Blogging Design 56

Tech Zulu Event

SEPTEMBER 19, 2010

Social Media Week as partnered up with Ustream to bring some of the events live. We are TechZulu after all, so you know we could not do this post without some helpful event recommendations for startups and entrepreneurs. The Startup/Entrepreneur Guide to Social Media Week. You can visit the official event page here.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. He came up to Bill after the event and said, “clever idea, we should do that with you.&#

Competition 350

Competition Idealab Product CitySearch 350