Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. LTV is imprecise. So here are some more details ….

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

FEBRUARY 21, 2011

Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. They are not the generalists required for new product startups. This world changes rapidly and needs a highly focused specialist to keep up. Administrative specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

socalTECH

MARCH 13, 2020

Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. Eighteen to twenty percent of the revenue is services. We started as a seller of equipment in Europe. What is Ulevate? 250 billion is made by the little spas.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” That business model doesn’t compute in the startup stage, but that’s another story.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

FEBRUARY 24, 2019

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. Marty Zwilling.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

JULY 13, 2012

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. Marty Zwilling.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Cold calling. Trade shows.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? Use social media and Search Engine Marketing (SEM) to start.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Postal Service ; the amount has been increasing each year. Cold calling.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

MARCH 21, 2011

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. Marty Zwilling.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. .” So Ethan went to work as a product manager at Google Video.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

MAY 15, 2010

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). Facebook alone has 800 million active members.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

FEBRUARY 25, 2017

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. Marty Zwilling.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. entrepreneur startup marketing budget viral marketing business'

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

Tech Zulu Event

APRIL 24, 2013

Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker. This is the most important role because this person graduates a company from startup to viable long-term business.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

OCTOBER 30, 2010

They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Wikipedia started this, but it is also used for technical support, software, and product reviews.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? Use social media and Search Engine Marketing (SEM) to start.

Marketing 102

Marketing Funding Social Media SEM 102

InfoChachkie

OCTOBER 13, 2009

In addition to all of them reaching the pinnacle of their chosen professions, they also all started their careers performing the same job. Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

MARCH 11, 2011

At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Marty Zwilling.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Startup Professionals Musings

MARCH 23, 2013

All these models start with the advertiser choosing the right search keywords to match user searches. If you do all these things right by displaying other people’s ads on your website or blog, you will make money from advertising – like Google and Facebook, who offer services for free, and still make millions in revenue.

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. What's your background and how did you decide to start the site? The idea was to have tent poles up in the most important leisure markets. Kijubi be active?

Activity 164

Activity Startup Sites Web 164

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” However, Search Engine Management (SEM) is not a “set and forget” exercise. Affiliates invest the up-front marketing expenses required to attract customers. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. We grew our SEM and improved our ROI. Scott Morrow: In the first half of 2013, our growth in search engine marketing traffic was up 70 percent.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

MARCH 26, 2010

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. The intent is for it to continue to expand and pick up momentum as time goes on.

Marketing 56

Marketing SEM Blogging Design 56

Tech Zulu Event

SEPTEMBER 19, 2010

Social Media Week as partnered up with Ustream to bring some of the events live. We are TechZulu after all, so you know we could not do this post without some helpful event recommendations for startups and entrepreneurs. The Startup/Entrepreneur Guide to Social Media Week. You can visit the official event page here.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65