Remove with-greathouse-comes-great-responsibility
article thumbnail

How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

site that allowed users to create hideously cheesy sites, using a variety of garish templates, buttons and animated images. According to Michael, "We didn’t sit around for hours brainstorming what might make a great April Fool’s gag; in fact, we didn’t do much planning at all for Geo. Don''t Be Afraid To Offend (Some) Customers.

Customer 153
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

Customer 164