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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. It wasn’t the Guy fan base.

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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Make rational and positive contributions on social media. Constantly focus on improving interpersonal skills. Recognize the need to appeal to a diverse audience.

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7 Tips To Keep Your Team Ahead Of “Business As Usual”

Startup Professionals Musings

With social media and smart phone apps, real product information spreads at astounding speeds. If you as an entrepreneur are not “listening” to your online reviews, and not moving quickly to make changes, you are losing ground. Most small businesses have now forgotten the last recession, and are back to “business as usual.”

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How to Present at Big Meetings without Going Down a Rat Hole

Both Sides of the Table

I’m writing this post as part of my series with Advice on Raising Venture Capital but will file it under Sales Tips as well since it applies equally to both scenarios. Here are some tips to keep in mind for the big day. Other times the partner wants to test whether there is support before sinking in tons of due diligence time.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

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10 Things You Need for Your Social Media Road Trip

Daradiction

Ever since two friends and I staged a two-week jaunt around the Midwest to attend a great new conference earlier this year, I’ve been more and more aware of a growing trend: the social media road trip. For folks intent on packing up the hardware and hitting the road, here are ten tips for success. More on that later.