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Your “drop dead” question for a customer survey

Berkonomics

It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future. It means you can use this respondent as a resource for case studies and marketing quotes in the future. Why it’s a great question.

Customer 218
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5 Keys to a Customer Centric Organization

SoCal Tech Calendar

Thursday, March 12, 2009 -- 5 Keys to a Customer Centric Organization. Most every company claims or believes they are customer centric, but are they really? In a recent study of 665 companies worldwide, Gartner found that less than 5 percent of businesses have successfully implemented "customer centric" approaches.

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5 Secrets That Make Jeff Bezos The Leader Of The Pack

Startup Professionals Musings

Jeff Bezos is one of the world’s most admired entrepreneurs, primarily because of his humble style and his growth from a regular person background to a current net worth in the neighborhood of $200 billion dollars. It allows investors to come into alignment with customers. Focus relentlessly and passionately on the customer.

Slides 137
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7 Ethical Fictions Lead Many New Entrepreneurs Astray

Startup Professionals Musings

One 11-year study of over 200 companies over a decade ago, detailed in the book “ Corporate Culture and Performance ,” found that those working on their culture improved revenue by 516%, and increased net income by 755%. Building an ethical business is more than just compliance and meeting legal requirements, and it has big paybacks.

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Change Your Management Style To Meet Today’s Culture

Startup Professionals Musings

For example, it may seem quicker and more effective to hand your service desk employees the store policy manual, and tell them to follow the rules, rather than spend time coaching them on how to really listen to customer feedback, and use their strengths to build customer loyalty.

Coach 95
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Be Sure Your Startup Has a Clear Value Proposition

Startup Professionals Musings

While entrepreneurs freely throw around the term “value proposition,” they rarely offer a thoughtful explanation for the “value” their business is providing and, more importantly, an understanding of who their real customer is and what valuable benefit their customer perceives they are receiving.

Startup 95
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5 Indications That Your Work Culture Needs Attention

Startup Professionals Musings

Yet, according to a recent study , more than half of tech employees see their current office culture as toxic. That can’t possibly be healthy for employee morale, productivity, or customer focus. Whether your company is a startup or a mature business, the last thing you need in the office is a toxic work culture.