socalTECH

MARCH 23, 2010

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers. in a venture funding round.

Ventura 145

Ventura Advertising Sites Acquisition 145

socalTECH

APRIL 9, 2010

Vadnais has been CEO of ValueClick since May of 2007, and was the initial angel investor in the firm. Tags: vadnais executive advertising internet valueclick. Zarley, who was most recently executive Chairman at the firm. Vadnais is also being replaced on the baord, by Martin T. READ MORE>>.

Westlake Village 150

Westlake Village Advertising Angel 150

socalTECH

JUNE 22, 2010

Green was founder of AdECN, an ad exchange purchased by Microsoft in 2007. Tags: exchange advertising acquisition desk trade. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. and other firms. READ MORE>>.

PPC 165

PPC Ventura SEO Advertising 165

socalTECH

OCTOBER 7, 2009

advertisers have upped their spending on paid search by almost 8 percent in Q3. Covario has been tracking paid search spending since Q1 of 2007, using data derived from 20 of its own, Fortune 500 clients. Tags: covario paid search engine advertising. READ MORE>>.

Paid Search 140

Paid Search Search Engine Optimization San Diego Advertising 140

socalTECH

DECEMBER 5, 2012

Online advertising firm ValueClick said late Wednesday that it has named John Giuliani as its new President and CEO, replacing former CEO James R. Zarley served as CEO of valueClick from 1999 to May of 2007, chairman between May of 2007 to April 2010, and then back to CEO and President since April of 2010. READ MORE>>.

Advertising 140

Advertising Company Companies 140

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: In 2007, Fred Wilson had offered me some share in Twitter, when they were putting together their first round of venture capital investments. Thanks, and good luck!

Ideas 248

Ideas Web Startup Content 248

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. Jimmy Hendricks: My background is I spent a year at Active.com in 2007 and 2008.

Platform 263

Platform Training Software Review Advertising 263

Both Sides of the Table

JUNE 12, 2010

Launched in 2007 in Los Angeles by Adam Bernhard and Konstantin Glasmacher. Users: More than 280mm monthly users worldwide use its apps or see its advertising. Online DSP (demand-side platform) and ad exchange for display advertisers. -Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Total raised: $129.0mm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. I know Coull intimately, as it recently purchased RevUpNet , an online media agency which I Co-Founded with Ben Kiblinger in 2007.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

OCTOBER 25, 2010

billion in 2005, and finally sold again to Google in 2007 for $3.1 Although we're not going to be focused on revenues for a year, it's clear at this time that this kind of real estate is very valuable for advertisers. But, advertisers will know you've got to be where people are comparing products. How is the firm funded?

Startup 210

Startup Advertising Examples Santa Barbara 210

socalTECH

MAY 15, 2013

Boggs helped open up Manatt''s Silicon Valley office in 1998 and San Francisco offices in 2007. Disclaimer: socalTECH has multiple sponsorship and advertising relationships with legal firms focused on high tech in Southern California, as well as many individual members of our service from those firms.). READ MORE>>.

Media 168

Media High Tech Santa Monica Southern California 168

socalTECH

APRIL 10, 2015

Los Angeles-based online advertising technology developer Rubicon Project has apparently just hits its one year anniversary on the public markets, saying today that it will be ringing the NYSE closing bell this afternoon. Addante founded Rubicon Project in 2007. READ MORE>>.

Advertising 100

Advertising Acquisition Los Angeles Technology 100

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Donnelley back in 2007. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. READ MORE>>.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Startup 225

Startup Los Angeles Twiistup Social Network 225

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Steamboat was the lead on Greystripe's 2007 Series B funding; managing director Dan Beldy sits on Greystripe's board. Series C funding today. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Steamboat was the lead on Greystripe's 2007 Series B funding; managing director Dan Beldy sits on Greystripe's board. Series C funding today. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 1, 2011

Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar. He wanted Quigo to be in the business of letting advertisers buy directly into the system.

Google 302

Google Startup Advertising Acquisition 302

SoCal Tech Calendar

OCTOBER 18, 2008

The inaugural WebbyConnect, held in October 2007, brought together over 250 Webby academy members and leaders in interactive media, entertainment, advertising, design and politics to explore the future of the Internet and emerging media. Friday, October 24, 2008 -- WebbyConnect Summit.

Entertainment 100

Entertainment Advertising Media Design 100

SoCal Tech Calendar

OCTOBER 17, 2008

The inaugural WebbyConnect, held in October 2007, brought together over 250 Webby academy members and leaders in interactive media, entertainment, advertising, design and politics to explore the future of the Internet and emerging media. Thursday, October 23, 2008 -- WebbyConnect Summit.

Entertainment 100

Entertainment Advertising Media Design 100

SoCal Tech Calendar

OCTOBER 16, 2008

The inaugural WebbyConnect, held in October 2007, brought together over 250 Webby academy members and leaders in interactive media, entertainment, advertising, design and politics to explore the future of the Internet and emerging media. Wednesday, October 22, 2008 -- WebbyConnect Summit.

Entertainment 100

Entertainment Advertising Media Design 100

socalTECH

OCTOBER 13, 2021

The former CEO and founder of Los Angeles-based advertising exchange Rubicon Project, Frank Addante, has launched a new, startup investment fund, he announced on Wednesday, saying that after a brief foray into retirement he decided to launch TinkerBarn Ventures, a new startup studio and early stage investment fund.

Invest 113

Invest Funding Startup Advertising 113

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Facebook had grown stratospherically from 2004-2007 to 100 million users and was everything that MySpace wasn’t.

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Addante has been CEO of Rubicon Project since it was founded in 2007. Addante remains with the company as Chairman of the company. READ MORE>>.

Yahoo 113

Yahoo Report Advertising Los Angeles 113

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. Jeff Green: I started my career in online advertising, as a media buyer.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. What's the experience of your management team?

Content 189

Content Screening Mobile Customer 189

socalTECH

SEPTEMBER 7, 2010

Zac Brandenberg: The company was founded in late 2007 by Adam and Donna Powell. They launched this business in 2007, with the concept of building another virtual world and large scale game. Zac Brandenberg: I've been in the advertising space, and in online advertising and interactive for much of the last ten years.

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

socalTECH

AUGUST 13, 2009

LowFares said the search engine marketing efforts were the result of additional advertiser relationships the firm has secured in recent months. LowFares.com is managed by Greg Samson; Oversee acquired LowFares.com in January of 2007. READ MORE>>.

Oversee.net 100

Oversee.net Newsletter SoCalTech Sites 100

Both Sides of the Table

JUNE 28, 2010

Founded 2007 in Boulder, CO. Operates a ‘Voice and Visual Mobile Advertising Network’ called MobileAd Xchange that delivers in-call voice advertisements and follow-up visual engagements (SMS, MMS). -Also offers premium ad campaigns to publishers by tracking reader intent, behavior, and demographics. Competitors: Google.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Founded in 2007.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Enter Facebook.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

FEBRUARY 4, 2009

Los Angeles-based ManiaTV (www.maniatv.com) is one of the companies, having moved here in 2007 from Denver to take advantage of the local talent. We sell advertising and have been very fortunate to have the best brands advertise on our network. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

MAY 7, 2012

building Fine Art America in 2006 as a part time project, and launched the web site in 2007. I grew it from 2007 through. website allowed engineers and engineering firms in the industry to advertise their products online, posts events, and. 2009, at which point it was generating enough revenue for me to live on it full time.

Santa Monica 258

Santa Monica Pricing Sites Sales 258