InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. In fact, the lessons we learned allowed us to effectively convert the majority of our 50,000 free GoToMyPC Beta users into paying customers.

Customer 162

Customer Custom Technical Support Startup 162

Tech Zulu Event

DECEMBER 26, 2011

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands.

Customer 72

Customer Custom Demand Advertising 72

socalTECH

NOVEMBER 11, 2010

Dex One said it will continue to manage the Business.com site and support existing customers through an extended transition period. Business.com had been the latest success for Southern California entrepreneur Jake Weinbaum, who built the firm from a domain name into a firm with over $50M in revenues in 2007. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

socalTECH

JUNE 8, 2011

But, with the economy turning south in 2008, lots of those customers went out of business. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. For example, if a customer has a question on a purchase, we answer that.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

AUGUST 13, 2009

The firm told socalTECH that the boost came both because it has been more aggressive in search engine marketing, and a new travel deals newsletter which has driven customers to return to the site. LowFares said the search engine marketing efforts were the result of additional advertiser relationships the firm has secured in recent months.

Oversee.net 100

Oversee.net Newsletter SoCalTech Sites 100

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. So carriers are a major customer of yours? Why is that important for your customers?

Content 189

Content Screening Mobile Customer 189

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

MARCH 12, 2019

We have built an application services platform for vehicles, and our first customer was actually USAA. That's where we started to play with Honda, our next big customer, where we have built out these infotainment and commerce systems in a vehicle, with an ad platform on top of what we started as an incentive for safe driving.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Startup 225

Startup Los Angeles Twiistup Social Network 225

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. Jeff Green: I started my career in online advertising, as a media buyer.

Advertising 157

Advertising Startup Media Marketing 157

Frank Addante

AUGUST 6, 2014

THE ‘FIND OUT’ When you’re looking to disrupt any industry—advertising, yogurt, VoIP technology, or whatever—begin with learning everything you can. Put yourself in your customer/consumers shoes and ask the following questions: Why do I need this? Customers. – Who else is in the market? Do they have a solution?

Entrepreneur 111

Entrepreneur Startup Santa Monica Ideas 111

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. We know that Twitter is leading to customer service opportunities for businesses but the opposite is also true.

Social Network 297

Social Network Networking Web 2.0 Web 297

InfoChachkie

OCTOBER 20, 2009

As shown at left, pour your money into a customer acquisition funnel, apply a bit of gentle stirring to generate a steady flow of mo money, mo money, mo money. The essence of the Pour and Stir model is represented by the following simple formula: The cost to acquire a customer < lifetime value of a customer.

Customer 153

Customer Custom Acquisition Entrepreneur 153

socalTECH

MAY 7, 2012

building Fine Art America in 2006 as a part time project, and launched the web site in 2007. I grew it from 2007 through. website allowed engineers and engineering firms in the industry to advertise their products online, posts events, and. myself and two women who do customer service and tech support for me via phone and email.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. . ► March (1) Office 2.0: Where's Jack Bauer?

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Both Sides of the Table

FEBRUARY 7, 2010

Their first company was called Traffic.com, which they sold in March 2007 to Navteq for $180 million (not too shabby). Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. The exact same team had worked on 2 previous customer service startups (and 1 non-CS product). Another example.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Tech Zulu Event

JULY 16, 2012

CallFire simplifies telephony, making sophisticated, expensive carrier-class telecom capabilities available through an easy-to-use GUI and API platform, which the company pioneered in 2007.

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Custom ad deals and partnerships. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Tech Zulu Event

NOVEMBER 3, 2009

Denise Garciano has led PacSun in discovering who is talking about their brand online, who their customers are, and how to genuinely reach out and engage with friends and fans. Here is the line-up: Moderated By: Denise Garciano community.pacsun.com. . . Confirmed Panelists Include: Jonathan Rosen luckyny.com. .

Social Media 75

Social Media Social Network Media Writing 75

InfoChachkie

MARCH 2, 2010

Gary Kildall, who refused to Conform To His Customers’ Realities , felt that the parameters of the personal computer industry would be defined by the passionate PC hobbyists who drove its early development. as well as old-world pricing, such as cost-per-thousand views, which was based upon print advertising metrics.

Pricing 138

Pricing Advertising Marketing Startup 138

Frank Addante

MAY 15, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Custom ad deals and partnerships. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service.

Los Angeles 49

Los Angeles Angel Social Media Media 49

Tech Zulu Event

OCTOBER 20, 2011

GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Custom ad deals and partnerships.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

OCTOBER 28, 2011

GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad network.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. . ► March (1) Office 2.0: Where's Jack Bauer?

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

SEPTEMBER 25, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Rich Customers Target customers who will move fast and pay a premium for a unique offering. . ► March (1) Office 2.0:

Company 40

Company Companies Startup Venture Capital 40

Tech Zulu Event

NOVEMBER 3, 2013

So there is a good balance in there but where the team or where the product finds its customers at the end of the day, EDM of all styles - that’s basically how you can sum it up. These companies have deep pockets and spend heavily on advertising. He’s been a DJ producer for a long time has been on the EDM scene for many years.

Startup 101

Startup Artificial Inteligence Tool Product 101

Frank Addante

DECEMBER 22, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. My third startup, L90 (Startup 3.0) , was in a very crowded, highly competitive online advertising market. Where's Jack Bauer?

Startup 40

Startup Competition Venture Capital Advertising 40

Tech Zulu Event

OCTOBER 28, 2011

GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad network.

Idealab 49

Idealab Tech Coast Angels Startup Platform 49

SoCal Delicious

MARCH 1, 2010

There's a Nap for That ); ADVERTISEMENT Sponsored Links Harvard Business School HBS prepares you to build success—one decision at a time. www.goodandgreen.biz Microsoft Office Buy Office Small Business 2007 now. Customer Service Workshop Fast Company joins the customer service revolution across the US. Register Now!

Los Angeles 50

Los Angeles Company Companies Angel 50

Frank Addante

JUNE 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Put yourself in the shoes of your customers or users. . ► March (1) Office 2.0: Where's Jack Bauer? Zondigo, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

AUGUST 29, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Customers validate businesses. . ► March (1) Office 2.0: Where's Jack Bauer? Inventing Stuff, Obviously Impossible?

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

JULY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. It’s simply an exercise for prospective customers to tell you what they DON’T like about it. Where's Jack Bauer?

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

DECEMBER 5, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I think our team at L90 was one of the most efficient and customer-focused development teams ever to be assembled. Zondigo, Inc.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

NOVEMBER 16, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. . ► March (1) Office 2.0: Where's Jack Bauer? ► February (1) What do you do when a reporter you admire misrepre. Be scrappy.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

OCTOBER 31, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. L90 (Startup 3.0) , my third company, was the "premium advertising network". . ► March (1) Office 2.0: Where's Jack Bauer?

Startup 40

Startup Venture Capital Advertising Email 40