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The Changing Venture Landscape

Both Sides of the Table

I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. The market today would barely be recognizable by a time traveler from 2011. Are we in a bubble?” By definition?—?I’m dot-com bonanza.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. we both love Jason).

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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. In a perfect world, the coolest widget, the coolest service would automatically sell and people would love it…but this ain’t a perfect world.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). The three largest webmail services had over 1 billion global users at the end of 2011. People don’t want to speak to customer service reps. I don’t want to speak to customer service reps!!

Email 339
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Top 120 Startup Posts for 2010

SoCal CTO

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Central Desktop’s angel was amusing without alienating potential customers. The actor’s over-the-top approach made it clear that the company was not mocking religion.

Marketing 209
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The Future of Couponing | How Social-Local-Mobile has Changed the Game

Tech Zulu Event

“The object is to exploit the convergence of people, information, products, services and places with today’s smartphones and tablets, which drive online orders in addition to purchases from brick-and-mortar stores.”. This nationwide initiative was just launched and will undergo testing during the 2011 Holiday Season. “A

Mobile 85