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Social Media Bootcamp

SoCal Tech Calendar

Saturday, February 5, 2011 -- Social Media Bootcamp. Media Leaders. This event is perfect for small biz owners, bootstrapped startups, motivated corporate ladder climbers, real estate agents, restaurant owners, or anyone wanting to wear the social media hat in their organization.

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Social Media - Is There Still a Play?

SoCal Tech Calendar

Thursday, May 26, 2011 -- Social Media - Is There Still a Play? Theres been a great deal of talk and hope about the future of social media, and for good reason. Its gotten to the point that venture capital firms like Kleiner Perkins have launched an investment fund just for social media start ups.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Before you start spending money and time being a user, you need to understand how it can help you and your business. Not having a social media policy.

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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

It has been at least a decade since going public via an Initial Public Offering (IPO) has been considered a credible exit strategy for startups. Draper III, in his new book titled “ The Startup Game.” The market is moving back up, but slowly. Is your spotlight bright enough to start a new wave?

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A New Era For Entrepreneurs And Startups Has Begun

Startup Professionals Musings

Since the recent recession, and at least partially sparked by it, I’m seeing a real resurgence of entrepreneurial spirit, and more startup activity than ever before. is already well above the dot.com bubble of 15 years ago, although we have slipped a bit this year from the high point of 320 new entrepreneurs out of 100,000 adults in 2011.

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PR for Startups

SoCal Tech Calendar

Tuesday, September 13, 2011 -- PR for Startups. LAVA.Successfully marketing your startup to customers and investors can be challenging. Get tips on mastering social media and earning coverage for your company in the press and on the web. What do you do if you build a website and all you hear are crickets?

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