Remove 2012 Remove Blogging Remove Marketing Remove Social Media
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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Some quick data that I pulled from EmailisNotDead.com (mid 2012). Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd.

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The Most Important Panel You’ll Ever Attend | SXSW 2012

Tech Zulu Event

I thought about a blog post I discovered via Tim Ferriss about how important it is to cultivate the first 1000 fans of your brand. Whether you’re an new or seasoned entrepreneur, marketer, or someone looking to scale their new venture, this panel will greatly benefit you. When: March 11th 9am (During South by Southwest 2012).

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Fanzila launches new apps with blogger promotion

Tech Zulu Event

Fanzila , a startup that makes it easy to turn your Facebook pages into mini websites with blogs, contests, photo galleries and more, has just added ”Contact Us,” “About Us,” and RSS apps to its offering. Fanzila-powered blogs are not eligible. Fanzila-powered blogs are not eligible.

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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

If you haven’t already followed me on Twitter, that’s the fastest way to get blog updates. Take for example the years 2010-2012 where every brand out there seemed to be buying Facebook “Likes.” This article initially appeared on Inc. Click here. This post is about the “P” or pain.

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