Remove 2012 Remove Blogging Remove Product Remove Social Media
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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

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An Entrepreneur Platform To Put You Above the Crowd

Startup Professionals Musings

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. According to the most recent study by the Ewing Marion Kauffman Foundation, there were approximately 514,000 new businesses created per month in the US in 2012.

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Why John Frankel Leaned in Early on Klout and Cornerstone OnDemand and What He Sees Next

Both Sides of the Table

Other people were convinced including Kleiner Perkins who lead their $30 million fund raising in 2012 (they had previously also invested in 2011). I almost don’t want to tell you because I love the product and would love for them to stay under the radar screen from investors. 500px is in Toronto.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Some quick data that I pulled from EmailisNotDead.com (mid 2012). Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd.

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leetUP Awesomesauce.Live! | Tonight! March 1, 2012

Tech Zulu Event

The evening boasts a full lineup of live music, nerd art, tech-savvy experiential exhibits, video game (of course) arcade, future technology show ‘n’ tells, and an exhibition style display of a whole slew of nerd lifestyle products to create a one-of-a-kind playground in between the stage performances.

Course 61
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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

If you haven’t already followed me on Twitter, that’s the fastest way to get blog updates. It’s a reminder that unless your prospect has a need to solve a problem they are not going to buy a product. Take for example the years 2010-2012 where every brand out there seemed to be buying Facebook “Likes.”

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