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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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9 Innovative Startups To Watch For in 2024

Tech.Co

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Organic milk formula product Bobbie. What started as a weekend project in 2012 is now a global marketplace that attracted 55.2

Startup 210
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Pay To Play.

Startup 269
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Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology

SoCal Tech Calendar

Thursday, February 16, 2012 -- Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology. Should you pay someone to write the code for you or should you use an app-generating and hosting alternative? Do you wonder how to best utilize your mobile applications to improve your business and brand?

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TechZulu Is Looking For New Blood | Apply For Editorial, Biz Dev and More

Tech Zulu Event

Tech Reporters: These individuals will write and edit informative and practical articles on a range of topics including Startups/Entrepreneurs, Gadgets, Mobile Tech, Tech in Entertainment, Gaming, Apps & Software, productivity, and cover breaking tech news. Think you may be interested? Take a look below and give us a shout.

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Proven | Founder Interview with Pablo Fuentes. Job Markets, & The Future of Mobile

Tech Zulu Event

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. The current iteration of what we are doing now has been around since 2012. We were doing this one product called “Small Business Hires”, similar to the employer app we launched today, all web-based. We have been able to develop a good product.

Mobile 86