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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. The data science team also builds pretty robust reporting.

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Demand Media Sees Steep Drop In Content Revenues

socalTECH

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M in revenues for the three months ended June 30, 2014, down from the $101.1M demand media content traffic revenues' in revenues for the similar quarter in 2013. READ MORE>>.

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Demand Media Sees Steep Drop In Content Revenues, Cuts Staff

socalTECH

Santa Monica-based Demand Media is continuing to see a steep drop in revenues from its content and media efforts, reporting Thursday afternoon that it had $15.9M in revenues from its Content & Media segments, compared with $33.6M in the same quarter in 2014. The company reported a total, Q3 revenue of $28.5M.

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socalTECH Jobs: Job Highlights for August 7th, 2014

socalTECH

The Vice President of Business Development reports to the CEO and is responsible for the direction and management of all worldwide sales operations direct and indirect, including market competitiveness, pricing, compensation, and distribution. NO OTHER APPLICANTS WILL BE CONSIDERED. Product Lead, GridMeNow - Aliso Viejo.

SoCalTech 124
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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

Founded in 2014, Glossier is widely touted as one of the earliest breakout successes of the DTC model, and raised its Series E last July at a $1.8 E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

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Activision Blizzard Sees Higher Than Expected Sales In Q1

socalTECH

Santa Monica-based videogame publisher Activision Blizzard said late Tuesday that it saw better than expected financial results for the first quarter of 2014. The company reported net revenues of $1.111 billion, compared with an earlier expectation of only $885M in sales. billion in sales. READ MORE>>.

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Demand Media Loses CFO As Revenues Decline

socalTECH

The announcement was made as Demand Media reported its third quarter 2014 results. Demand Media reported $41.3 ‌in revenues for the third quarter, down from $50.7M The company also reported a net loss of $223.8M, compared with a loss a year ago of $10.4M. Reason for the departure was not given. READ MORE>>.

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