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Gina Callari Of RelayCars: Using VR And AR In Automotive Sales

socalTECH

Fast forward to around 2015, and we decided to shoot all of our vehicles stereoscopically for virtual reality. Gina Callari: That's our competitive advantage. We are across many platforms, and have a whole array of enterprise customers. Since the inception of the company, we've been doing everything in 360 degrees with our imagery.

Sales 124
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8 Ways An Investor Pitch Differs From A Product Pitch

Startup Professionals Musings

Competitor positioning and sustainable competitive advantage. Customers may be attracted to your marketing message, but investors look harder at the startup team, seeking superior expertise in the key areas of growing a business, product domain, financial, marketing and sales. Specific elements of your marketing and sales plans.

Product 103
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Is the Future of Cybersecurity in M&A?

Xconomy

In 2015, Cybersecurity startups saw 332 funding deals with investments hitting the highest ever at $3.8 For 2015, there were 133 information security M&A deals, according to 451 Research’s Tech M&A Outlook 2016. Symantec Forces the Industry to Stay Competitive. billion (235 percent growth over 5 years).

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How Beatshare Is Tackling Music And Messaging

socalTECH

Barry Lieberman: My backgruond is about 35 years in technology, business development, and sales and marketing. I built my own company around marketing services, and have been around business development, marketing, custom service, and sales, and also on the consumer side of technology, a little bit a mix of the two.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. See who checks into your competition. Track the competition. Coopetition,” or strategic cooperation with a competitor is another angle. Broadcast sponsorships and advertising.

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Startups Without Business Plans Are Expensive Hobbies

Startup Professionals Musings

Marty Zwilling ** First published on Entrepreneur.com on 1/16/2015. In any context, and especially in the high-risk world of startups where more than 50 percent fail, you need every advantage that you can get. business business plan entrepreneur hobby startup'

Startup 109
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Location-Based Services are a Bonanza for Startups

Startup Professionals Musings

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. See who checks into your competition. Understand the competition.