Startup Professionals Musings

DECEMBER 21, 2016

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

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Entrepreneur Technical Review Startup Technical Support 75

Startup Professionals Musings

DECEMBER 9, 2016

I heard it again yesterday from a technical entrepreneur who should know better than to believe the old “ Field of Dreams ” sports fantasy movie theme in today’s Internet information overload environment. In fact, having one marketing guru on the team alone won’t get you very far. Give credit. Reward success.

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Marketing Coach Mentor Social Media 89

Startup Professionals Musings

APRIL 30, 2016

Being an entrepreneur is a lifestyle that requires staying power, because starting a new business is a long-term process with many tough challenges. Great entrepreneurs will tell you that they may have pivoted many times, down to their last dollar, but have never given up. I look for that same determination in every new founder.

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Startup Professionals Musings

FEBRUARY 8, 2016

Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In fact, the focus on social networking platforms, starting with Facebook, has destroyed the meaning of the word friend and even changed it from a noun to a verb.

Entrepreneur 66

Entrepreneur Social Network Technical Review Social Media 66

Tech Zulu Event

JANUARY 26, 2016

6 Entrepreneurs share their predictions for this year’s evolution of online industries, which will be key for small businesses across the globe in 2016. As social media becomes a platform for online extremists, valid questions regarding freedom of speech, monitoring and censorship have arisen. Wireless Global Connections.

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Commerce Mobile Technical Review Google 40

Startup Professionals Musings

AUGUST 8, 2016

As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. My view is that the purpose of every business is to make a profit, as fuel for growth, sustainability, and social impact. The best business models benefit social needs as well as business needs.

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Startup Professionals Musings

DECEMBER 23, 2016

Things change so fast these days in business that your first priority as an entrepreneur is to stay current, by talking to customers, peers, and experts. Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. Smart entrepreneurs restrain their ego and don’t react defensively to input.

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Startup Professionals Musings

OCTOBER 22, 2016

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes.

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Customer Custom Social Media Training 97

TechCrunch LA

JUNE 3, 2022

After all, Glossier’s founder and CEO Emily Weiss is very, very far from the first entrepreneur to profit off of our desire to look good. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. And who cares? She stepped down from that company in 2020.

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Startup Professionals Musings

OCTOBER 7, 2016

I found this illustrated well in a new book I just finished, “ A Paperboy’s Fable ,” by a young entrepreneur and writer Deep Patel. Although just seventeen years old, Patel has some great insights that I can extrapolate for every aspiring entrepreneur to answer the most common question I get as an advisor and mentor – “Where do I start?”

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Both Sides of the Table

JANUARY 14, 2014

Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. 94% of all online adults use email.

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Email SaaS Venture Capital Google 339

Startup Professionals Musings

JULY 29, 2016

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Continually add new marketing and distribution partners. Real growth always requires real marketing. Increase the pipeline and the conversion rate.

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Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. Virtual living: the rise and growing dominance of social media. As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions? Look beyond today’s requirements for entire new market opportunities.

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Startup Professionals Musings

FEBRUARY 20, 2016

I’m a strong proponent of new entrepreneurs starting with a big vision, and believing anything is possible -- but I’m also a pragmatist who believes in factoring some realism into any plan. Entrepreneurs who expect funding at the idea stage are usually disappointed. First-to-market is a key competitive advantage.

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Startup Resource Entrepreneur Ideas 58

Startup Professionals Musings

MARCH 11, 2016

As an active angel investor myself, I understand how the process works, and I see the disappointment in the eyes of entrepreneurs who approach angel groups for funding and often get turned away for not being timely or prepared in the minds of potential investors. A business needs technical, marketing, financial and many other skills.

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Startup Professionals Musings

AUGUST 14, 2017

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. I will summarize here some of the key business domains with large opportunities, based on reports by Data Flair , Gartner , and other sources : Targeted marketing. Social media and web data.

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Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. Virtual living: the rise and growing dominance of social media. As an entrepreneur, what steps can you take to help your business not only survive the data hurricane, but to thrive under these new and challenging conditions?

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Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

JANUARY 11, 2016

I meet many entrepreneurs with a real passion for their new idea, but unfortunately they don’t all realize that passion is necessary but not sufficient fuel to turn their idea into a successful business. Seek evidence of market opportunity to balance your passion. These include confidence, commitment and a determination to succeed.

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Startup Professionals Musings

OCTOBER 12, 2016

With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside. I believe these steps are especially critical to the success of entrepreneurs who are rolling out new businesses today.

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Startup Professionals Musings

APRIL 6, 2016

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Here are the key principles I recommend as an advisor to many entrepreneurs: Start your business in your own home.

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Social Media Startup Equity Entrepreneur 60

Startup Professionals Musings

APRIL 16, 2016

After listening and working with hundreds of entrepreneurs, I have heard many focused only on their next million dollar idea, but very few make any money from an idea alone. Both groups are missing the essence of an entrepreneur – the business focus. Both groups are missing the essence of an entrepreneur – the business focus.

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Tech.Co

AUGUST 22, 2016

From tech and hardware, to entrepreneurs improving the accessibility of health information, each month dozens of new startups try to breakout and create an impact in their industry. As seasoned marketers, we saw that the problem was not in availability of testing options, it was in the way that testing is being delivered.

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Startup Professionals Musings

FEBRUARY 27, 2016

In addition to funding, the good news is that all of these provide aspiring entrepreneurs with an opportunity to perfect their marketing pitch, get some valuable target customer feedback and improve visibility to other funding sources. While all this is definitely a boon to entrepreneurs, it does come with its own set of challenges.

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Startup Professionals Musings

JULY 11, 2016

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

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Services Social Media Technical Review Media 54

Startup Professionals Musings

AUGUST 19, 2016

Unfortunately, many passionate entrepreneurs read this initial surge as success, and charge ahead with more of the same passion, leading to a series of potential pitfalls that can quickly jeopardize the health of the entire business. With new disciples come the new pitfalls listed above, which can undo all the initial market acceptance.

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Startup Professionals Musings

APRIL 25, 2016

On the other hand, if you are a new entrepreneur, a well-written and complete business plan demonstrates that you understand the issues and have a real plan for execution. They know that showing market traction will attract big companies, like Apple or Google, who can easily overrun the best startup.

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Startup Professionals Musings

DECEMBER 30, 2016

Some experts have tied this market to location detection hardware (GPS), but even that is now pervasive on all smart devices. Entrepreneurs don’t realize that Facebook spent over $100 million, before revenues from advertising turned cash positive. Isn’t it time that you joined this age of the entrepreneur? Anyone can do it.

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Startup Professionals Musings

MAY 16, 2016

Most new entrepreneurs have great ideas, and many are highly skilled in building their solutions. Feedback on engagement should come from multiple sources, including social media reviews, peer reviews, and executive interviews. Entrepreneurs and team members who genuinely care for each other relish their engagement with others.

Software Review 57

Software Review Satisfaction Startup Training 57

Startup Professionals Musings

MARCH 16, 2016

Whether you are talking to peers, competitors or investors, you as an active entrepreneur will be judged on your familiarity with today’s startup and funding jargon. In that context, I offer you my latest collection of popular investor-to-entrepreneur terms and concepts. Frothy is good for entrepreneurs. Seed-round investment.

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Startup Professionals Musings

FEBRUARY 5, 2016

Many entrepreneurs are so passionate about their new startup idea that they can’t believe any intelligent being, investor or customer wouldn’t react just as excitedly after a quick introduction. Good marketing is just a subset of these efforts and skills. Marty Zwilling First published on Entrepreneur.com on 01/27/2016.

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Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Market Size. It’s ok to target a small market and you can probably build a niche business that is extremely valuable to you as an individual.

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socalTECH

APRIL 21, 2017

Georg Richter: For the five years before I started the company in January of 2016, I was at Guthy Renker, which is one of the largest and biggest direct marketing companies in the world. So, we build that and started offering it to the market. You can get orders at a low cost in the beginning using things like social media.

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Startup Product Customer Custom 145

Tech.Co

FEBRUARY 14, 2017

On your birthday, something special happens on social media: you receive hundreds of likes and well wishes from friends, family, high school classmates and people you haven’t talked to for years on Facebook. And while this has been the standard for years, one startup is hoping to personalize the birthday wishes even more.

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Eric Greenspan

JANUARY 24, 2016

Like Ice Cube and Dr. Dre use rap lyrics, Seth and I use social media instead. I had no issue with this and actually helped him by marketing his offerings. We would relaunch the company in 2016 as the new entity and get all our ducks in a row. This silent feud between Seth David and I had been pretty one sided, until now.

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Startup Professionals Musings

JUNE 17, 2016

Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. The proper time to put a formal program in place to improve your customer experience, with measurements of both cost and value, is before your first product or service hits the market.

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Customer Custom Startup Satisfaction 56

Startup Professionals Musings

FEBRUARY 1, 2016

Many entrepreneurs are so focused on finalizing their innovative product or service that they procrastinate on the formalities of forming the requisite new company until later. Building a business plan is a discipline every entrepreneur needs to learn early, required or not.

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