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Reflections on 2016: Brad Brooks, TigerText

socalTECH

This holiday season, we are again sharing the reflections on 2016 from Southern California's technology ecosystem. Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper.

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7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Workout app Fitplan adds Alex Rodriguez as a trainer… and an investor

TechCrunch LA

Since its launch in 2016, Fitplan didn’t take any outside investment, relying on the money that Hamilton and Speck had accrued as nightlife entrepreneurs in Canada. . “He came into the platform and became a user himself,” says Speck. “It just drills in perfectly to our portfolio.” ”

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Selling Online In 2016 For The First Time – What Works When You Have A Blank Slate?

InfoChachkie

It may seem hard to believe, but even in 2016, there remain a number of successful consumer brands that are not sold online. I thought it would be interesting to understand the challenges and concerns of entrepreneurs who began selling online for the first time in 2016, so I sat down with Heidi Muther, COO at Z S upply , LLC.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

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Encore Entrepreneur Is The New Baby Boomer Lifestyle

Startup Professionals Musings

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

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9 Entrepreneur Habits That Lead To Long-Term Success

Startup Professionals Musings

Being an entrepreneur is a lifestyle that requires staying power, because starting a new business is a long-term process with many tough challenges. Great entrepreneurs will tell you that they may have pivoted many times, down to their last dollar, but have never given up. I look for that same determination in every new founder.