Startup Professionals Musings

JANUARY 30, 2017

Don’t assume anything until you have done market research and listened to real customers. In today’s world, the market evolves even faster than the technology. Manage the business with metrics and goals. Marty Zwilling First published on Inc.com on 01/17/2017. Formulate and adopt a specific and detailed business plan.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

APRIL 14, 2017

I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Pick a single metric that is the focus for all growth.

Competition 65

Competition Social Media Metrics Customer 65

socalTECH

DECEMBER 27, 2017

At year end 2017, Association Executives would find it useful to see the world as their members do and understand what help they need to make progress in their Industry or Profession. Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships.

Research 140

Research Organization Help Product 140

Tech.Co

APRIL 11, 2018

Areas such as Oakland and San Francisco saw rent increases as high as 40 percent between 2015 and 2017. Plenty of workers have had enough: In the final quarter of 2017, according to real estate company Redfin , more residents left San Francisco than any other major U.S. cities in the final quarter of 2017, with 10.4

Report 70

Report .Net Template Writing 70

Startup Professionals Musings

JULY 31, 2017

What metrics should you use to measure success? Define both hard data and soft (anecdotal) metrics on the new solution, as well as on the productivity of you team. That means you must know the current state of competitors against the same metrics, before you can assess progress or success. Just because Google sales hit $1.5

Metrics 58

Metrics Resource Startup Training 58

Startup Professionals Musings

MARCH 8, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

MAY 5, 2017

Expect to spend your limited budget on marketing. Word-of-mouth and minimal marketing does not drive a sustainable business. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. Marty Zwilling First published on Inc.com on 04/20/2017.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

JANUARY 10, 2018

Market changes happen rapidly and regularly these days, requiring a realignment of skills, processes, and approaches to keep up. Marty Zwilling First published on Inc.com on 12/26/2017. We have all heard how messages change, when passed up or down the line, even without any politics or personal agendas.

Startup 62

Startup Organization Customer Custom 62

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Unless you have deep pockets, you won’t survive without an adequate margin, including all the costs of running a business and staying current with technologies and market changes.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

NOVEMBER 24, 2017

Test new things and keep testing in your market for things that work. Measure your agility by putting metrics on change. Look for growth in emerging global market geographies. There will always be markets where the culture, income levels, or the products don’t lend themselves to online.

Customer 52

Customer Custom Technical Review Summary 52

Startup Professionals Musings

FEBRUARY 6, 2017

New business owners are rightfully proud of the changes they bring to the market, so they readily admit that change is good. It’s a bad strategy to assume that all existing processes and systems must be updated, rather than replaced to accommodate a market change. Pick metrics to measure change implementation and results.

Press 56

Press Tool Metrics Startup 56

Startup Professionals Musings

DECEMBER 27, 2017

Here are ten key questions you should ask in selecting any recruiter or firm: What are your search successful completion metrics? Numbers in the 80 to 90 percent range indicate market-leading efforts. Marty Zwilling First published on Inc.com on 12/13/2017.

Startup 72

Startup Technical Review Metrics Competition 72

Startup Professionals Musings

AUGUST 16, 2017

That fosters a lack of attention to new markets and new competitors, instead of an eagerness to learn and innovate. Some things need to be done whether we like them or not; for example, daily cash-flow analysis and business metrics. Marty Zwilling First published on Inc.com on 08/02/2017.

Software Review 57

Software Review Technical Review Startup Press 57

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

AUGUST 15, 2022

exabytes per month at the end of 2017, of which more than half was video. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Look beyond today’s requirements for entire new market opportunities.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Look beyond today’s requirements for entire new market opportunities.

Technology 97

Technology Social Media Startup Entertainment 97

Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Third: cost.

Sites 120

Sites Product Social Network Press 120

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

APRIL 10, 2017

They keep their priority on communication, marketing, and an innovative business model. Inventors don’t always appreciate documented processes, quality controls, and metrics. Marty Zwilling First published on Inc.com on 03/27/2017. Building a business is a team effort. The business has to evolve as it scales.

Ideas 67

Ideas Product Startup Satisfaction 67