Startup Professionals Musings

JANUARY 30, 2017

Entrepreneurs are people who dream up new ideas, and then commercialize them into new businesses. Most people believe that the hard part is coming up with the idea, and the easy part is turning it into a business. Manage the business with metrics and goals. Marty Zwilling First published on Inc.com on 01/17/2017.

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Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Pick a single metric that is the focus for all growth. Customers today have adapted to a fast-moving world, and they expect every business to keep up. Less is more.

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Competition Social Media Metrics Customer 65

Startup Professionals Musings

JULY 31, 2017

When you are starting a business with an exciting new idea, it’s easy to dismiss potential competitors as not being in the same space, or too fat, dumb, and happy to be concerned that you even exist. Have you lined up the stakeholders who drive success? What metrics should you use to measure success?

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Startup Professionals Musings

MAY 6, 2017

You don’t like it, millennials won’t put up with it, and current productivity levels at work continue to decline. She has lived and worked in five countries, and consulted with major corporations, as well as startups, in transforming their workplaces to be more productive as well as more satisfying. Sophie Wade.

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Startup Professionals Musings

MAY 5, 2017

If your dream has long been to start and manage your own business, there is no time like the present to get started. Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. Customer service is not just fixing problems.

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Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

JANUARY 10, 2018

We have all heard how messages change, when passed up or down the line, even without any politics or personal agendas. Market changes happen rapidly and regularly these days, requiring a realignment of skills, processes, and approaches to keep up. Marty Zwilling First published on Inc.com on 12/26/2017.

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Startup Professionals Musings

DECEMBER 27, 2017

I started out in business as a techy geek, so I understand why technologists starting a new venture spend so much effort getting the product just right. Hyman started his career at the preeminent search firm Heidrick & Struggles, and has built four companies, so he knows the ropes.

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Startup Professionals Musings

APRIL 17, 2017

I believe these factors are key to the future success of every new startup, as well as every mature company: Leadership must be values-based and people focused. Every company needs to track their progress and measure results – establish metrics to understand how much and how effectively their workplaces are being transformed and compete.

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Company Companies Artificial Inteligence Technical Review 55

Startup Professionals Musings

AUGUST 16, 2017

Start looking for what is right in a person or business situation, instead of looking for what is wrong. When people feel good about themselves, the business looks positive, productivity goes up, and relationships are a lot better. Start your day with a positive business challenge. Experience without learning is wasted effort.

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Software Review Technical Review Startup Press 57

Startup Professionals Musings

JULY 26, 2017

These are the business professionals who have a natural default mode of starting immediately on every task, with the goal of finishing early for extra credit and extra satisfaction. If there is no deadline, they may make up one just to manage to it. Passive procrastinators eventually give up or fail.

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Satisfaction Startup Metrics Product 53

Tech.Co

APRIL 11, 2018

Areas such as Oakland and San Francisco saw rent increases as high as 40 percent between 2015 and 2017. Plenty of workers have had enough: In the final quarter of 2017, according to real estate company Redfin , more residents left San Francisco than any other major U.S. cities in the final quarter of 2017, with 10.4

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Startup Professionals Musings

AUGUST 4, 2017

One metric now commonly used is called the Net Promoter® Score (NPS). Marty Zwilling Published by Xerox Small Business Solutions on 07/31/2017. Once you know how to improve your customers’ experience, you need to also know how to benchmark it. Remember the old adage, “If you can’t measure it, you can’t manage it.”

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Customer Custom Product Marketing 85

Startup Professionals Musings

FEBRUARY 6, 2017

With the speed of change today, you need to develop a culture that loves change, build the ability to quickly realign into your organization, and reward members of the team who come up with ideas, and are instrumental in making them happen. Pick metrics to measure change implementation and results.

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Press Tool Metrics Startup 56

Startup Professionals Musings

MARCH 8, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. As with many startup activities, you only have one chance for a great first impression.

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Startup Professionals Musings

JUNE 10, 2017

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. Is it any wonder that the majority of startups fail? Marty Zwilling First published on Huffington Post on 06/09/2017. Measure, don’t guess, with tools that build, not limit.

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Case Study Customer Custom Entrepreneur 55

StartUp Beat

NOVEMBER 14, 2017

In 2017, these sorts of collaborations between big brands and influencers are only to increase.”. Influencers don’t always post what they agreed to, and many campaigns fall short of expectations due to a lack of actionable, metric-driven insights.

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Social Media Software Review Media Marketing 40

Startup Professionals Musings

FEBRUARY 24, 2017

To check your return on marketing investment, you need to define metrics and a formal process to evaluate progress and cost tradeoffs. Raise the conversion rate with effective follow-up. Marty Zwilling First published on Inc.com on 02/09/2017. Don’t forget seminars and events. For me, that’s the definition of success.

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Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

DECEMBER 10, 2017

Almost any startup can start with Excel, and move to open-source data analysis tools, including Python or RStudio. Based on many years of HR leadership at SAP and elsewhere, these authors start by highlighting the risks of not leveraging data analytics. Use data analysis and metrics to measure for results.

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Tool Entrepreneur Statistics Metrics 53

Startup Professionals Musings

NOVEMBER 24, 2017

Many pundits are already talking about a “ retail apocalypse ” that has already started. Measure your agility by putting metrics on change. The time to start for new ventures is at the beginning, when you can set the right team culture, and before biases are set. Marty Zwilling First published on Inc.com on 11/10/2017.

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Customer Custom Technical Review Summary 52

Startup Professionals Musings

AUGUST 15, 2022

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. exabytes per month at the end of 2017, of which more than half was video. Cellphone penetration in the U.S.

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Startup Social Media Entertainment Metrics 126

TechCrunch LA

FEBRUARY 20, 2019

When should you start a company? What company should you start? Most startups die. We can miss the round of financing, we can start a company a year or two behind someone else and lose the first-mover advantage. Start writing down predictions about people, companies, and markets. When should a VC invest?

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Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

NOVEMBER 11, 2019

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. exabytes per month at the end of 2017, of which more than half was video. Smartphone penetration in the U.S.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

APRIL 7, 2017

Don’t start from how you want to sell. Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics.

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Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

APRIL 10, 2017

In my experience advising startups, I have found that the invention is usually the easy part, and the hard part is turning the invention into a business. Too many inventors I know spend their six years or more perfecting the product, and give up in desperation if the business doesn’t then take off overnight.

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