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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. The key takeaway?

Commerce 211
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Los Angeles-based Luxury Presence raised $5.4 million for its real estate marketing services

TechCrunch LA

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” said Malte Kramer, the company’s chief executive, in a statement.

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Reflections on 2019: Greg Monterrosa, Startup Community Leader

socalTECH

Most interesting will have to be TikTok; its becoming a force to be reckoned with to reach an engaged audience in the marketing and influencer world. Their platform mimics human thought processes and provides explainable reasoning to aid human-like decision-making. I find myself using these more and more regularly.

Startup 196
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Reflections On 2019: Andy Wilson, Alliance for SoCal Innovation

socalTECH

While 2018 was all about better understanding the SoCal opportunity, 2019 was about honing our focus and defining our core programs. However, innovation-driven corporations often have the urgency to act (or risk losing market share, relevance, etc) and resources to deploy.

SoCal 140
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Hyundai taps EV startup Canoo to develop electric vehicles

TechCrunch LA

Hyundai Motor Group said it will jointly develop an electric vehicle platform with Los Angeles-based startup Canoo, the latest startup tapped by the automaker as part of an $87 billion push to invest in electrification and other future technologies. Canoo said it will provide engineering services to develop the electric platform.

Startup 310
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Viant Files For IPO

socalTECH

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. in net income on $164M in revenues for the year ended December 31, 2019. The company is led by CEO Tim Vanderhook.

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Pipe Picks Up $60M For SaaS Financing

socalTECH

Los Angeles-based Pipe Technologies , which is developing a subscription financing platform to help software companies finance their businesses without debt or dilution, has raised $60M in a funding round, the company said on Wednesday. The company said the new funding will go towards growth and expansion of its operations into new markets.

SaaS 113